Candy & Gum

New promotional program helps introduce Surpass Antacid Chewing Gum

Client: Asher's Chocolate, Souderton, Pa.
Products Promoted: Chocolate Easter Eggs wrapped in decorative foil
Objective: To utilize the gravity-feed countertop display to introduce the product to new distribution channels. The initial sell-in exceeded sales plans and helped in the promotion of the brand.
Introduction: December 2000
Construction/Materials: 42-pound Bleach White outside, Oyster White inside
P-O-P Company: Oxford Innovations, Division of Tim-Bar Corp., New Oxford, Pa.

Client: Godiva Chocolatier, New York
Distribution: Godiva retailers and wholesale locations
Size of Run: 900
Producer: Array Marketing Group, Thomson-Leeds Division, New York
Division: Permanent, Other Retailer

Client: Callard & Bowser Suchard, Rye Brook, N.Y.
Distribution: Mass merchants, c-stores, supermarkets
Size of Run: 25,000
Producer: Array Marketing Croup, Thomson-Leeds Division, New York
Division: Semi-Permanent, Snack Products and Soft Drinks: Candy, Gum and Mints
Objectives: With three separate tiers, a retailer can display all three flavors of Altoids at one time. Spring-loaded shelves push the remaining product forward. The minimal size of the footprint allowed it to be placed in key areas such as near cash registers.

Client: Godiva Chocolatiers, New York
Product Promoted: Godiva Chocolates
Objective: The Godiva Horn of Plenty was created to enhance the decorative appeal of the Godiva store environment during the Fall and Thanksgiving season with an upscale aesthetic appeal.
Introduction: August 2000
Construction/Materials: Powder-coated metal and dried gourds and foliage to create a new take on an old standard, the Thanksgiving horn of plenty. This design fostered the notion of high perceived value of the Godiva product line.