Candy & Gum

Stone Display Group
M&M/Mars Inc.
Comments: This larger-than-life fireplace with character icons in motion required minimal floor space yet realistically provided brand identity. Only one motor is required to move all the different characters.

Product: Bug City candy tarts
Number of displays: 20,000 floor displays, 20,000 mini wings
P-O-P company: Gamon International, Elk Grove Village, III.
Distribution: Mass merchants and drugstores
Introduction: July 1998
Duration: Temporary
Construction: Corrugated
Two updated displays for Bug City candy tarts help spark impulse purchases, while capitalizing on the current interest in bugs generated in Hollywood.

Retail Creative Services
Thrifty Payless/Rite Aid
Comments: The goal of this display was to announce the Easter holiday in a dramatic fashion. The idea was to stimulate early impulse sales of Easter toys, candy and supplies. The bright colors, moving parts, pre-recorded sounds and inflated blimp were all designed to attract attention.

Oxford Innovations Div. of Tim-Bar Corp.
Hershey Foods Corp.
Comments: The unique structure of this design brought together three different trays of items that could be assembled as one floor display, or could be broken up into individual shelf or counter units.

Client: Necco, Cambridge, Mass.
Product Promoted: CyberSpeak candy
Objective: To capitalize on the burgeoning computer enthusiast market looking toward the year 2000.
Introduction: June 1998
Construction/Materials: Corrugated
P-O-P Companies: Green Bay Packaging, Wausau, Wis.; Rock Tenn, Madison, Wis.