Candy & Gum

Client: Callard & Bowser Suchard, Rye Brook, N.Y.
Distribution: Mass merchants, c-stores, supermarkets
Size of Run: 25,000
Producer: Array Marketing Croup, Thomson-Leeds Division, New York
Division: Semi-Permanent, Snack Products and Soft Drinks: Candy, Gum and Mints
Objectives: With three separate tiers, a retailer can display all three flavors of Altoids at one time. Spring-loaded shelves push the remaining product forward. The minimal size of the footprint allowed it to be placed in key areas such as near cash registers.

Client: Godiva Chocolatier, New York
Distribution: Godiva retailers and wholesale locations
Size of Run: 900
Producer: Array Marketing Group, Thomson-Leeds Division, New York
Division: Permanent, Other Retailer

Client: Warner Candy Co., Schiller Park, Ill.
Products Promoted: Bagged candy
Objective: The rolling rack is designed to utilize space at the speed checkouts in supermarkets and at endcaps in convenience stores.
Introduction: March 1999
Construction/Materials: Wire and tubing
P-O-P Company: United Displaycraft, Des Plaines, Ill.

Client: Callard & Bowser-Suchard Inc., Rye Brook, N.Y.
Products Promoted: Fruit-Flavored Chocolate
Objective: Terry's Chocolate is sold twice a year for the Easter and Holiday seasons. Not being a top-of-mind purchase, it is extremely important to catch consumers' attention in-store and remind them to buy this unique product.
Introduction: October 2000
Construction/Materials: Direct print mottle white trays, B-flute, litho-laminated B-flute header and lug-on with a lenticular spot mount

As American dietary habits evolve into an eat-on-the-run lifestyle, snack foods and candy play a more prominent role in the lives of consumers. P-O-P helps make snacks easier to find.

Client: Effem Foods Ltd./Toys "R" Us, Toronto
Products Promoted: M&M's chocolate candies and toys
Objective: To design a cross merchandiser for a mass merchant environment that could sell both interactive toys and candy.
Introduction: September 2000
Construction/Materials: Styrene, pegboard, melamine
P-O-P Company: Creative Displayworks Corp., Toronto

Client: Godiva Chocolatiers, New York
Product Promoted: Godiva Chocolates
Objective: The Godiva Horn of Plenty was created to enhance the decorative appeal of the Godiva store environment during the Fall and Thanksgiving season with an upscale aesthetic appeal.
Introduction: August 2000
Construction/Materials: Powder-coated metal and dried gourds and foliage to create a new take on an old standard, the Thanksgiving horn of plenty. This design fostered the notion of high perceived value of the Godiva product line.