Candy & Gum

Retail Category: Supermarkets: Food Items
Display Type: Freestanding - Temporary
Client: Campbell Soup Co.
Producer: Taurus Display Corp., Cherry Hill, N.J.
Size of Run: 160
Comments: This large-format shipper enabled Campbell Soup Co. to break into new accounts during the Valentine's Day season.

Client: Nabisco Foods Co., Parsippany, N.J.
Products Promoted: Carefree Koolerz gum
Comments: Fluorescent orange styrene creates an edge-lit effect on this counter display, which can also be hung on a wall, pole or window with the provided screws, cable ties or suction cups.
Introduction: October 2000
Size of Run: 40,000
Construction/Materials: Injection-molded, heat-bent crystal styrene with etched logo
P-O-P Company: ImageWorks Display & Marketing Group, Winston-Salem, N.C.

Client: Hershey Foods Corp., Hershey, Pa.
Products Promoted: Reese's candy
Comments: This gravity-fed power wing was designed to merchandise newer Reese-Sticks product alongside the established Reese's Peanut Butter Cups product. Hinge closures made the unit easy to assemble and pack-out.
Introduction: December 2000
Size of Run: 6,000
Construction/Materials: 5-color with varnish on combined B-flute bleach-white board
P-O-P Company: Triangle Display Group, Philadelphia

New promotional program helps introduce Surpass Antacid Chewing Gum

Client: Asher's Chocolate, Souderton, Pa.
Products Promoted: Chocolate Easter Eggs wrapped in decorative foil
Objective: To utilize the gravity-feed countertop display to introduce the product to new distribution channels. The initial sell-in exceeded sales plans and helped in the promotion of the brand.
Introduction: December 2000
Construction/Materials: 42-pound Bleach White outside, Oyster White inside
P-O-P Company: Oxford Innovations, Division of Tim-Bar Corp., New Oxford, Pa.

Client: Ferrero USA, Somerset, N.J.
Products Promoted: Ferrero chocolates
Objective: This mini boutique was developed to meet the growing demand for adult-oriented candy options at Easter.
Introduction: March 2000(test market of 14 units); March 2001
Construction/Materials: Corrugated and clear PVC
P-O-P Companies: Vision Graphics (graphic design), Cedar Knolls, N.J.; REA Display (print and production), Fairfield, N.J.