Electronic Signage Options Expand to Offer Flexibility Scientific Technique Measures Emotional Impact of P-O-P Research uses biofeedback to gauge consumers' response to in-store display designs Customer-Loyalty Programs Offer Potential, Challenges The Practice Of Loyalty Marketing The whys and hows of developing an effective loyalty program Virtual P-O-P Peapod's 'cyber-merchandising' may help marketers hone promotions Not All Customers Are Created Equal Using Customer Segmentation In Loyalty Marketing To Identify & Target Best Customers Schultz Outlines Five Criteria for Measuring Return on Brand Value Category Management: More Than a Buzz Word? Home Center Industry Isn't Sharing: Study Manufacturers and retailers in the home-center market differ on what the term "category management" means and how it should be achieved. Backpacks Go 'Platinum' at JanSport to Meet All Consumer Needs First Previous 47 48 49 50 Next Last
