Directing the Shelf Taking another look at category management can help retailers develop a more efficient shelf policy. Electronic Signage Options Expand to Offer Flexibility Scientific Technique Measures Emotional Impact of P-O-P Research uses biofeedback to gauge consumers' response to in-store display designs Customer-Loyalty Programs Offer Potential, Challenges The Practice Of Loyalty Marketing The whys and hows of developing an effective loyalty program Virtual P-O-P Peapod's 'cyber-merchandising' may help marketers hone promotions Not All Customers Are Created Equal Using Customer Segmentation In Loyalty Marketing To Identify & Target Best Customers Schultz Outlines Five Criteria for Measuring Return on Brand Value Category Management: More Than a Buzz Word? Home Center Industry Isn't Sharing: Study Manufacturers and retailers in the home-center market differ on what the term "category management" means and how it should be achieved. First Previous 47 48 49 50 Next Last
