Getting a Read on Publishing P-O-P Placing displays in large chains and smaller independent stores presents differing but equally vexing challenges BJ's Hosts Disney Storybook Sweeps Kmart Gets Dolled Up for Bratz Promo CrossGen Uses P-O-P to Intro New Comics Format Harry Potter Casts Spell on Stores Hermie the Caterpillar Crawls Into Stores Christian character is introduced in multi-formats with colorful P-O-P Best Sellers Current events have taken some media attention away from best-selling authors, making retail a crucial environment in promoting new releases. Random House Makes A Splash With 'Atlantis' Books Displays Disney Display Creates Fun for 'Artemis Fowl' Encore Software Teams with Golden Books, Pillsbury First Previous 11 12 13 14 15 Next Last
