Automotive

Client: Honeywell Inc., Morristown, N.J.
Products Promoted: Fram oil filters
Comments: Oil filters are typically not self-service items, but this display placed on the selling floor calls attention to the new product. The header and base highlight the filter's main product attribute: the fact that it only needs to be changed every 7,000 miles.
Introduction: October 2000
Size of Run: 500
Construction/Materials: B-flute, litho laminated E-flute header and base
P-O-P Company: Taurus Display Corp., Cherry Hill, N.J.

Client: Baldwin Filters, Kearney, Neb.
Products Promoted: Oil filters, coolants, hydraulics
Comments: This freestanding display was designed to secure secondary display space to showcase a variety of products and literature.
Size of Run: 600
Construction/Materials: Injection-molded shelving, vacuum-formed header
P-O-P Company: Paul Flum Ideas, St. Louis

Client: General Motors, Detroit
Products Promoted: GM vehicles
Comments: Dynamic, full-motion video highlights technical vehicle information in this interactive kiosk.
Introduction: September 2000
Size of Run: 3,200
Construction/Materials: Laminated wood, vacuum-formed bezel, metal, plastic and electronic components
P-O-P Company: DCI Marketing, Milwaukee

Client: American Honda, Torrance, Calif.
Products Promoted: Alloy wheels
Comments: Curving graphics flow around a wire frame that accepts one of the three sizes of Acura alloy wheels. Bullet points describe key features of the wheel, while the heavy-duty frame ensures the stability of the wheel on the shelf.
Introduction: June 2000
Size of Run: 260
Construction/Materials: Wire frame, neoprene pads
P-O-P Company: Santa Cruz Industries, Santa Cruz, Calif.

Client: Harley-Davidson Motor Co., Milwaukee
Products Promoted: Harley-Davidson seats and handlebars
Comments: This motorcycle seat tester was created to increase seat sales across all model families while reducing wear on new cycles located on showroom floors.
Introduction: January 2000
Size of Run: 200
Construction/Materials: Clear-coated steel, molded rubber feet
P-O-P Company: DCI Marketing, Milwaukee

Client: Freightliner LLC, Portland, Ore.
Products Promoted: Freightliner accessories
Comments: Constructed of familiar truck industry materials, this Freightliner accessory merchandiser can hold up to 600 pounds of truck parts but is easily moved on its heavy-duty casters.
Introduction: April 2000
Construction/Materials: Chromed, strike-plate bases; powder-coated steel; heavy-duty casters.
P-O-P Company: Innovative Marketing Solutions Inc., Elk Grove Village, Ill.

Client: Honeywell Inc., Morristown, N.J.
Products Promoted: Oil filters
Comments: Pull tabs on these compact "mini billboards" encourage customers to pull down on a retracting panel of additional information about Fram oil filters. The units can be updated with new graphics to provide additional product information.
Introduction: April 2001
Size of Run: 50,000
Construction/Materials: Injection-molded, high-impact styrene; heavy-duty retractable coil spring
P-O-P Company: Crew Design Inc., Kent, Conn.

Client: DaimlerChrysler Corp., Auburn Hills, Mich.
Products Promoted: Dodge Ram trucks and Chrysler autos
Comments: These durable signs feature vacuum-metallized copolyester sheet construction with high-luster chrome finishes.
Introduction: Dodge Ram: March 2000; Chrysler: April 2001
Size of Run: Dodge Ram: 850; Chrysler: 75
Construction/Materials: Vacuum-formed Vivak sheet with vacuum-metallized chrome finish, CNC, expanded PVC sheet, metal brackets

Client: Michelin North America, Greenville, S.C.
Products Promoted: Tires
Comments: To increase market share, Michelin offered customers a free digital camera with the purchase of four performance tires. This display for national auto centers calls attention to the promotion.
Introduction: April 2001
Size of Run: 7,000
Construction/Materials: Corrugated with four-color litho label
P-O-P Company: Inland Paperboard & Packaging, Indianapolis