Automotive

Long considered a low-profile market for car enthusiasts, automotive parts retailers have realized the value of attracting attention with P-O-P and packaging aimed at a wider audience.

Client: Honeywell Inc., Morristown, N.J.
Products Promoted: Fram oil filters
Comments: Oil filters are typically not self-service items, but this display placed on the selling floor calls attention to the new product. The header and base highlight the filter's main product attribute: the fact that it only needs to be changed every 7,000 miles.
Introduction: October 2000
Size of Run: 500
Construction/Materials: B-flute, litho laminated E-flute header and base
P-O-P Company: Taurus Display Corp., Cherry Hill, N.J.

Client: Baldwin Filters, Kearney, Neb.
Products Promoted: Oil filters, coolants, hydraulics
Comments: This freestanding display was designed to secure secondary display space to showcase a variety of products and literature.
Size of Run: 600
Construction/Materials: Injection-molded shelving, vacuum-formed header
P-O-P Company: Paul Flum Ideas, St. Louis

Client: General Motors, Detroit
Products Promoted: GM vehicles
Comments: Dynamic, full-motion video highlights technical vehicle information in this interactive kiosk.
Introduction: September 2000
Size of Run: 3,200
Construction/Materials: Laminated wood, vacuum-formed bezel, metal, plastic and electronic components
P-O-P Company: DCI Marketing, Milwaukee

Client: American Honda, Torrance, Calif.
Products Promoted: Alloy wheels
Comments: Curving graphics flow around a wire frame that accepts one of the three sizes of Acura alloy wheels. Bullet points describe key features of the wheel, while the heavy-duty frame ensures the stability of the wheel on the shelf.
Introduction: June 2000
Size of Run: 260
Construction/Materials: Wire frame, neoprene pads
P-O-P Company: Santa Cruz Industries, Santa Cruz, Calif.

Client: Bridgestone/Firestone Inc., Nashville, Tenn.
Comments: Duralon branding is featured prominently on this floor display for Road Runner tires.
P-O-P Company: Spectrum Industries Inc., Chippewa Falls, Wis.

Products: Ford automobiles
P-O-P company: DirectCast Network LLC, Midland, Mich.
Distribution: Car dealerships
Introduction: January 2001
Duration: Semipermanent
Construction: Plastic, voice chip, vinyl (banners)
Display set-up: Field staff, retailer
Seven Detroit-area car dealerships are using an interactive audio device to allow car buyers to listen to 2-minute sales messages and then record their questions and contact information.

Client: American Suzuki Motor Corp., Brea, Calif.
Distribution: Automobile showrooms
Size of Run: 350
Producer: R/P Creative Sales Inc., Burbank, Calif.
Division: Permanent, Transportation: Passenger Cars and Specialty Vehicles
Objectives: The bannerstand is designed to be a training tool for salespeople to learn from as well as a medium to disseminate information to consumers. It offers information about key selling features, occupant protection, technology and global sales.