Automotive

Client: Ford Motor Co., Dearborn, Mich.
Product Promoted: Ford Racing Team
Objective: To showcase Ford's Racing Team and the performance image of the team and the products they sell.
Introduction: March 2000
Number of Displays: 2,500
Construction/Materials: Engraved, edge lit glass; stainless steel; electrical components
P-O-P Company: Thomson-Leeds Company Inc., New York

Client: EV Global Motors Co., Los Angeles
Producer: Frank Mayer & Associates Inc., Grafton, Wis.
Comments: A display was needed to introduce a new "electric bike" in auto dealerships. It also needed to increase brand awareness of the new product venture and educate consumers about the benefits of the bike. The design of the display had to allow consumers to be able to lift the bike off the display to test it.

Client: Wal-Mart for JCI, AC Delco and GNB, Bentonville. Ark.
Products Promoted: Automotive parts
Marketing Strategy: The interactive kiosk provides specific product information to ease the buying process. It helps alleviate the need for printed catalogs and helps simplify the data update process.
Introduction: January 1999
Number of Displays: 900
Distribution: Wal-Mart stores
Construction/Materials: Case metal, computer hardware
P-O-P Company: InControl Systems Inc., Lewisville, Texas

Mass merchant stores are the one-stop shopping destination for millions of Americans. Marketers share their tips for creating P-O-P that slices through the clutter and makes the cut with retailers.

Product: Automobile feature options
Number of displays: 1,500
P-O-P company: Santa Cruz Industries Inc., Santa Cruz, Calif.; Design Service Alliance, Tucson, Ariz.
Introduction: October 1999
Duration: Semipermanent
Construction: Plastic, cardstock
Display set-up: Retail staff
American Honda Motor Co. introduced this spoiler display for the Honda Acura, which includes LED blinking lights to replicate the look of brake lights.

Product: Full line of DaimlerChrysler automobiles
Number of displays: 180
P-O-P company: Visual Productions Inc. (co-design and manufacture), Troy, Mich.
Introduction: September 1999
Duration: Permanent
Construction: Metal frame; molded plastic exterior; 15-inch touchscreen LCD monitor; thermal printer; CPU; speakers and sub-woofers; retractable luggage-style handle; wheels
Display set-up: Product managers