Automotive

Client: Harley-Davidson USA, Milwaukee
Producer: DCI Marketing, Milwaukee
Comments: This fabricated steel stand features a motor that slowly turns the motorcycle 360 degrees while small lighting fixtures spotlight the bike from below.

Client: Pioneer Electronics (USA) Inc., Long Beach, Calif.
Size of Run: 500
Producer: Rapid Displays, Chicago and Union City, Calif.
Division: Permanent, Transportation: Automotive Aftermarket
Comments: Vacuum-formed modules on this display replicate areas of auto interiors where Pioneer car electronics are installed, allowing consumers to hear, see and feel the individual products.

Client: BMW of North America LLC, Woodcliff Lake, N.J.
Producer: Frank Mayer & Associates, Grafton, Wis.
Comments: Besides offering DVD-quality visuals and sound, this "virtual sales center" allows prospective buyers to try out the iDrive simulator, an advanced controller for all the comfort features in BMW's 7 series.

Client: Velvac, New Berlin, Wis.
Size of Run: 1,000
Producer: Great Northern Corp. - Display Group, Racine, Wis.
Division: Temporary, Transportation: Automotive Aftermarket
Comments: The red color and semi-truck graphics on this corrugated display reinforce Velvac as a producer of truck mirrors.

Client: Dailey & Associates Advertising, West Hollywood, Calif.
Size of Run: 1,300
Producer: Rapid Displays, Chicago and Union City, Calif.
Division: Semi-Permanent, Transportation: Passenger Cars and Specialty Vehicles
Comments: This floorstand features a motion effect to educate consumers on the technical merits of the VTX motorcycle engine. The display was created to maintain excitement for the product launch until showroom models of the motorcycle were available.

Product: Prestone antifreeze
Number of displays: 15,000
P-O-P companies: HMS Design (header design), South Norwalk, Conn.; Tom Fowler Inc. (sweepstakes entry form design), Norwalk, Conn.; Taurus Print Group (header printing), Cherry Hill, N.J.; CCL Label (entry form printing), Rosemont, Ill.
Distribution: Mass merchants and auto supply stores
Introduction: September 2001
Duration: Temporary
Construction: Corrugated
Display set-up: Retail staff

Weapons for a Sonic Assault