Automotive

Client: Kmart
Products Promoted: Spark plugs, batteries, filters, cables and PCV valves
Display Description: Electronic Cataloging System
Distribution: Kmart stores
Objective: To assist the customer is procuring the right parts at the point-of-purchase.
Construction/Materials: Injection-molded plastic, laser-cut steel, foam products
P-O-P Company: InControl Systems Inc., Lewisville, Texas

Client: Sagaz Industries, Miami
P-O-P Company: RTC Industries Inc., Rolling Meadows, Ill.
Division: Permanent, Automotive Aftermarket
Size of Run: 1,330 LCDs, 500 kiosks

Client: American Honda Motor Co., Acura Division, Torrance, Calif.
P-O-P Company: R/P Creative Sales Inc., Burbank, Calif.
Division: Permanent, Passenger Cars and Specialty Vehicles
Size of Run: 470 sets
Objective: The Color & Fabric books are intended to professionally present all exterior and interior combinations offered for each of the six Acura automobile models. These individual books are portable, enabling the salesperson to present these combinations in a sales office, on the showroom floor and/or outside on the sales lot.

Product: Car stereos
Client: AIWA
Producer: Tchai Display, The Netherlands

Client: Michelin Inc., Greenville, S.C.
Producer: RTC Industries Inc., Rolling Meadows, Ill.
Marketing Objective: This program was a means of building a relationship with retailers. Michelin is positioning itself as the dealer's full marketing support source, including providing merchandising help and tie-ins.