Automotive

Client: American Honda Motor Co./Acura Division
Products Promoted: Exterior/interior combinations for Acura cars
Display Description: Acura Color & Trim Showroom Portfolio
Distribution: Dealer showrooms
Objective: The color and fabric books are intended to present all the exterior/interior combinations that are offered. The books are portable and allow the salesperson to customize his presentation. To control costs, the books were designed to be changeable; the color and trim samples can be replaced yearly with model changes.

Client: Sagaz Industries, Miami
P-O-P Company: RTC Industries Inc., Rolling Meadows, Ill.
Division: Permanent, Automotive Aftermarket
Size of Run: 1,330 LCDs, 500 kiosks

Client: American Honda Motor Co., Acura Division, Torrance, Calif.
P-O-P Company: R/P Creative Sales Inc., Burbank, Calif.
Division: Permanent, Passenger Cars and Specialty Vehicles
Size of Run: 470 sets
Objective: The Color & Fabric books are intended to professionally present all exterior and interior combinations offered for each of the six Acura automobile models. These individual books are portable, enabling the salesperson to present these combinations in a sales office, on the showroom floor and/or outside on the sales lot.

Product: Car stereos
Client: AIWA
Producer: Tchai Display, The Netherlands

Client: Michelin Inc., Greenville, S.C.
Producer: RTC Industries Inc., Rolling Meadows, Ill.
Marketing Objective: This program was a means of building a relationship with retailers. Michelin is positioning itself as the dealer's full marketing support source, including providing merchandising help and tie-ins.