Automotive

Client: Bridgestone/Firestone Tire Sales Co., Nashville, Tenn.
P-O-P Company: Clearr Corp., Minnetonka, Minn.
Division: Permanent, Automotive Aftermarket
Comments: The ad frames, which were customized for a full-page USA Today ad and carry a Firestone logo, were sent out to all of the nearly 4,OOO Firestone independent dealers and company-owned stores. With every major victory on the racing circuit using Firestone tires, the retailers receive a USA Today with a fullpage "Race/Win" ad to display in the frame.

Product: Car tires
Number of displays: 4,000
P-O-P company: Clearr Corp., Minnetonka, Minn.
Distribution: Tire dealerships
Introduction: December 1996
Duration: Permanent
Construction: Aluminum, acrylic, Masonite board
A four-sided, flip-open frame created for Bridgestone/Firestone dealers allows stores to slide full-size broadsheet newspaper ads into place quickly without having to take the frame off the wall.

Client: DXR Investments Inc.
Producer: Banta Merchandising Products, Milwaukee
Category: Plastics - Motor Vehicles & Parts/Petroleum Products
Intended Length of Use: 2-3 years
Production Run: 500
Unit Cost Range: $25-$99
Comments: This Dodge Viper replica utilizes a combination of "cut-away" photography and 3-D vacuum-formed sculpting to emphasize the car's engineering and its shape.

Client: AM General
Producer: Frank Mayer & Associates, Grafton, Wis.
Category: Multiple Materials - Motor Vehicles & Parts/Petroleum Products
Intended Length of Use: 5 years
Production Run: 50
Unit Cost Range: More than $250