Automotive

Client: Freightliner LLC, Portland, Ore.
Products Promoted: Freightliner accessories
Comments: Constructed of familiar truck industry materials, this Freightliner accessory merchandiser can hold up to 600 pounds of truck parts but is easily moved on its heavy-duty casters.
Introduction: April 2000
Construction/Materials: Chromed, strike-plate bases; powder-coated steel; heavy-duty casters.
P-O-P Company: Innovative Marketing Solutions Inc., Elk Grove Village, Ill.

Client: Honeywell Inc., Morristown, N.J.
Products Promoted: Oil filters
Comments: Pull tabs on these compact "mini billboards" encourage customers to pull down on a retracting panel of additional information about Fram oil filters. The units can be updated with new graphics to provide additional product information.
Introduction: April 2001
Size of Run: 50,000
Construction/Materials: Injection-molded, high-impact styrene; heavy-duty retractable coil spring
P-O-P Company: Crew Design Inc., Kent, Conn.

Client: DaimlerChrysler Corp., Auburn Hills, Mich.
Products Promoted: Dodge Ram trucks and Chrysler autos
Comments: These durable signs feature vacuum-metallized copolyester sheet construction with high-luster chrome finishes.
Introduction: Dodge Ram: March 2000; Chrysler: April 2001
Size of Run: Dodge Ram: 850; Chrysler: 75
Construction/Materials: Vacuum-formed Vivak sheet with vacuum-metallized chrome finish, CNC, expanded PVC sheet, metal brackets

Client: Michelin North America, Greenville, S.C.
Products Promoted: Tires
Comments: To increase market share, Michelin offered customers a free digital camera with the purchase of four performance tires. This display for national auto centers calls attention to the promotion.
Introduction: April 2001
Size of Run: 7,000
Construction/Materials: Corrugated with four-color litho label
P-O-P Company: Inland Paperboard & Packaging, Indianapolis

Client: Volvo Cars Germany, Cologne, Germany
Products Promoted: Volvo cars
Comments: Measuring just 12 inches high, this sign is a reproduction of its full-size siblings used outside Volvo dealerships. The unit was designed to support Volvo's exterior branding efforts with a high-quality sign for use on desktops of salespersons and dealership owners.
Introduction: January 2001
Size of Run: 2,000

Client: American Honda, Torrance, Calif.
Products Promoted: Honda auto parts
Comments: These countertop displays were designed to persuade customers to choose Honda brand batteries, air filters and oil filters over competing brands.
Introduction: January 2001
Size of Run: 1,000 of each
Construction/Materials: Vacuum-formed styrene, litho and screenprinted labels
P-O-P Company: R/P Creative Sales Inc., Burbank, Calif.

Client: Bridgestone/Firestone Inc., Nashville, Tenn.
Products Promoted: Lemans tires
Comments: Bridgestone's Lemans line is targeted at young, cost-conscious consumers. Each of the three sides on this corrugated display communicates one part of the product's positioning. The display's telescoping header adjusts to rest on a stack of two to five tires.
Introduction: April 2001
Size of Run: 1,500
Construction/Materials: Corrugated header, coroplast base
P-O-P Company: Innovative Marketing Solutions, Elk Grove Village, Ill.

Client: Castrol North America, Wayne, N.J.
Products Promoted: Syntec lubricant
Comments: A battery-powered motor slowly rotates a bottle of Syntec motor oil to draw attention to this tower display. Text dispels false myths regarding use of synthetic oils. The feet of the display rest flat on the floor to allow easy stacking of product and prevent customers from tripping.
Introduction: February 2001
Size of Run: 4,500
Construction/Materials: Four-color litho graphics, corrugated, battery-operated motor, metal feet

Long considered a low-profile market for car enthusiasts, automotive parts retailers have realized the value of attracting attention with P-O-P and packaging aimed at a wider audience.

Client: Bridgestone/Firestone Inc., Nashville, Tenn.
Comments: Duralon branding is featured prominently on this floor display for Road Runner tires.
P-O-P Company: Spectrum Industries Inc., Chippewa Falls, Wis.