Automotive

Client: Castrol North America, Wayne, N.J.
Products Promoted: Syntec lubricant
Comments: A battery-powered motor slowly rotates a bottle of Syntec motor oil to draw attention to this tower display. Text dispels false myths regarding use of synthetic oils. The feet of the display rest flat on the floor to allow easy stacking of product and prevent customers from tripping.
Introduction: February 2001
Size of Run: 4,500
Construction/Materials: Four-color litho graphics, corrugated, battery-operated motor, metal feet

Long considered a low-profile market for car enthusiasts, automotive parts retailers have realized the value of attracting attention with P-O-P and packaging aimed at a wider audience.

Client: Honeywell Inc., Morristown, N.J.
Products Promoted: Fram oil filters
Comments: Oil filters are typically not self-service items, but this display placed on the selling floor calls attention to the new product. The header and base highlight the filter's main product attribute: the fact that it only needs to be changed every 7,000 miles.
Introduction: October 2000
Size of Run: 500
Construction/Materials: B-flute, litho laminated E-flute header and base
P-O-P Company: Taurus Display Corp., Cherry Hill, N.J.

Client: Baldwin Filters, Kearney, Neb.
Products Promoted: Oil filters, coolants, hydraulics
Comments: This freestanding display was designed to secure secondary display space to showcase a variety of products and literature.
Size of Run: 600
Construction/Materials: Injection-molded shelving, vacuum-formed header
P-O-P Company: Paul Flum Ideas, St. Louis

Client: General Motors, Detroit
Products Promoted: GM vehicles
Comments: Dynamic, full-motion video highlights technical vehicle information in this interactive kiosk.
Introduction: September 2000
Size of Run: 3,200
Construction/Materials: Laminated wood, vacuum-formed bezel, metal, plastic and electronic components
P-O-P Company: DCI Marketing, Milwaukee

Client: American Honda, Torrance, Calif.
Products Promoted: Alloy wheels
Comments: Curving graphics flow around a wire frame that accepts one of the three sizes of Acura alloy wheels. Bullet points describe key features of the wheel, while the heavy-duty frame ensures the stability of the wheel on the shelf.
Introduction: June 2000
Size of Run: 260
Construction/Materials: Wire frame, neoprene pads
P-O-P Company: Santa Cruz Industries, Santa Cruz, Calif.

Client: Harley-Davidson Motor Co., Milwaukee
Products Promoted: Harley-Davidson seats and handlebars
Comments: This motorcycle seat tester was created to increase seat sales across all model families while reducing wear on new cycles located on showroom floors.
Introduction: January 2000
Size of Run: 200
Construction/Materials: Clear-coated steel, molded rubber feet
P-O-P Company: DCI Marketing, Milwaukee

Client: Freightliner LLC, Portland, Ore.
Products Promoted: Freightliner accessories
Comments: Constructed of familiar truck industry materials, this Freightliner accessory merchandiser can hold up to 600 pounds of truck parts but is easily moved on its heavy-duty casters.
Introduction: April 2000
Construction/Materials: Chromed, strike-plate bases; powder-coated steel; heavy-duty casters.
P-O-P Company: Innovative Marketing Solutions Inc., Elk Grove Village, Ill.

Client: Honeywell Inc., Morristown, N.J.
Products Promoted: Oil filters
Comments: Pull tabs on these compact "mini billboards" encourage customers to pull down on a retracting panel of additional information about Fram oil filters. The units can be updated with new graphics to provide additional product information.
Introduction: April 2001
Size of Run: 50,000
Construction/Materials: Injection-molded, high-impact styrene; heavy-duty retractable coil spring
P-O-P Company: Crew Design Inc., Kent, Conn.

Client: Bridgestone/Firestone Inc., Nashville, Tenn.
Comments: Duralon branding is featured prominently on this floor display for Road Runner tires.
P-O-P Company: Spectrum Industries Inc., Chippewa Falls, Wis.