Automotive

Retail Category: Transportation
Display Type: Freestanding or Aisle (Permanent)
Producer: Innovative Marketing Solutions Inc., Bensenville, Ill.
Client: The Pep Boys
Objective: The goal was to design, engineer and implement a battery merchandising system with the flexibility to fit various store layouts and accommodate a good, better, best trade-up structure. It needed to reposition the category from an assisted sale to a self-service sale. The result was that sales increased significantly.

Promoting expensive durable goods is a whole different merchandising ballgame. Marketers of big-ticket items offer tips for producing smarter, harder-working P-O-P.

Product: Automobile DVD player
Number of displays: 50
P-O-P company: Frank Mayer & Associates Inc., Grafton, Wis.
Introduction: August 1999
Duration: Permanent
Construction: Metal frame, vinyl banners, hardboard panel
Display set-up: Retail staff
This display for Panasonic's car DVD system holds speakers below, above and behind customers to provide the surround-sound environment. It also allows consumers to try three models of players and see the video on display screens.

Retail Category: Specialty Shops/Services
Display Type: Counter Displays (Temporary)
Producer: Inland Paperboard and Packaging, Indianapolis
Client: The Valvoline Co.
Objective: The objective for Valvoline was to increase impulse purchases through a premium giveaway at the retail level. The Mark Martin fishing lure giveaway was a clear success for the client. The added shelf appeal of the graphics incorporated in the counter unit enabled the product to stand out from the shelf.

Client: Ford Motor Co., Dearborn, Mich.
Product Promoted: Ford Racing Team
Objective: To showcase Ford's Racing Team and the performance image of the team and the products they sell.
Introduction: March 2000
Number of Displays: 2,500
Construction/Materials: Engraved, edge lit glass; stainless steel; electrical components
P-O-P Company: Thomson-Leeds Company Inc., New York