Automotive

Products: Ford automobiles
P-O-P company: DirectCast Network LLC, Midland, Mich.
Distribution: Car dealerships
Introduction: January 2001
Duration: Semipermanent
Construction: Plastic, voice chip, vinyl (banners)
Display set-up: Field staff, retailer
Seven Detroit-area car dealerships are using an interactive audio device to allow car buyers to listen to 2-minute sales messages and then record their questions and contact information.

Client: American Suzuki Motor Corp., Brea, Calif.
Distribution: Automobile showrooms
Size of Run: 350
Producer: R/P Creative Sales Inc., Burbank, Calif.
Division: Permanent, Transportation: Passenger Cars and Specialty Vehicles
Objectives: The bannerstand is designed to be a training tool for salespeople to learn from as well as a medium to disseminate information to consumers. It offers information about key selling features, occupant protection, technology and global sales.