Automotive

Advertiser: American Isuzu Motors, City of Industry, CA
Producer: Alcone Promotion, Irvine, CA
Objective: To provide dealer showrooms with state-of-the-art, updatable, modular display units; to establish Isuzu's identity in multi-line dealers' showrooms, and to provide product information to consumers and salesmen.

Advertiser: Pontiac Division, General Motors Corp., Pontiac, MI
Producer: Design Forum, Dayton, OH
Objective: To create a retail environment that reflected the cars' exciting image in the dealership facilities. The program needed to (1) complement the product line's high quality, and (2) meet consumers' desire for informative surroundings.