Automotive

Product: Prestone antifreeze
Number of displays: 15,000
P-O-P companies: HMS Design (header design), South Norwalk, Conn.; Tom Fowler Inc. (sweepstakes entry form design), Norwalk, Conn.; Taurus Print Group (header printing), Cherry Hill, N.J.; CCL Label (entry form printing), Rosemont, Ill.
Distribution: Mass merchants and auto supply stores
Introduction: September 2001
Duration: Temporary
Construction: Corrugated
Display set-up: Retail staff

Weapons for a Sonic Assault

Client: Honeywell Inc., Morristown, N.J.
Products Promoted: Fram oil filters
Comments: Oil filters are typically not self-service items, but this display placed on the selling floor calls attention to the new product. The header and base highlight the filter's main product attribute: the fact that it only needs to be changed every 7,000 miles.
Introduction: October 2000
Size of Run: 500
Construction/Materials: B-flute, litho laminated E-flute header and base
P-O-P Company: Taurus Display Corp., Cherry Hill, N.J.

Client: Baldwin Filters, Kearney, Neb.
Products Promoted: Oil filters, coolants, hydraulics
Comments: This freestanding display was designed to secure secondary display space to showcase a variety of products and literature.
Size of Run: 600
Construction/Materials: Injection-molded shelving, vacuum-formed header
P-O-P Company: Paul Flum Ideas, St. Louis

Client: General Motors, Detroit
Products Promoted: GM vehicles
Comments: Dynamic, full-motion video highlights technical vehicle information in this interactive kiosk.
Introduction: September 2000
Size of Run: 3,200
Construction/Materials: Laminated wood, vacuum-formed bezel, metal, plastic and electronic components
P-O-P Company: DCI Marketing, Milwaukee

Client: American Honda, Torrance, Calif.
Products Promoted: Alloy wheels
Comments: Curving graphics flow around a wire frame that accepts one of the three sizes of Acura alloy wheels. Bullet points describe key features of the wheel, while the heavy-duty frame ensures the stability of the wheel on the shelf.
Introduction: June 2000
Size of Run: 260
Construction/Materials: Wire frame, neoprene pads
P-O-P Company: Santa Cruz Industries, Santa Cruz, Calif.

Client: Harley-Davidson Motor Co., Milwaukee
Products Promoted: Harley-Davidson seats and handlebars
Comments: This motorcycle seat tester was created to increase seat sales across all model families while reducing wear on new cycles located on showroom floors.
Introduction: January 2000
Size of Run: 200
Construction/Materials: Clear-coated steel, molded rubber feet
P-O-P Company: DCI Marketing, Milwaukee