Automotive

Product: Prestone antifreeze
Number of displays: 15,000
P-O-P companies: HMS Design (header design), South Norwalk, Conn.; Tom Fowler Inc. (sweepstakes entry form design), Norwalk, Conn.; Taurus Print Group (header printing), Cherry Hill, N.J.; CCL Label (entry form printing), Rosemont, Ill.
Distribution: Mass merchants and auto supply stores
Introduction: September 2001
Duration: Temporary
Construction: Corrugated
Display set-up: Retail staff

Weapons for a Sonic Assault

Client: American Honda, Torrance, Calif.
Products Promoted: Honda auto parts
Comments: These countertop displays were designed to persuade customers to choose Honda brand batteries, air filters and oil filters over competing brands.
Introduction: January 2001
Size of Run: 1,000 of each
Construction/Materials: Vacuum-formed styrene, litho and screenprinted labels
P-O-P Company: R/P Creative Sales Inc., Burbank, Calif.

Client: Bridgestone/Firestone Inc., Nashville, Tenn.
Products Promoted: Lemans tires
Comments: Bridgestone's Lemans line is targeted at young, cost-conscious consumers. Each of the three sides on this corrugated display communicates one part of the product's positioning. The display's telescoping header adjusts to rest on a stack of two to five tires.
Introduction: April 2001
Size of Run: 1,500
Construction/Materials: Corrugated header, coroplast base
P-O-P Company: Innovative Marketing Solutions, Elk Grove Village, Ill.

Client: Castrol North America, Wayne, N.J.
Products Promoted: Syntec lubricant
Comments: A battery-powered motor slowly rotates a bottle of Syntec motor oil to draw attention to this tower display. Text dispels false myths regarding use of synthetic oils. The feet of the display rest flat on the floor to allow easy stacking of product and prevent customers from tripping.
Introduction: February 2001
Size of Run: 4,500
Construction/Materials: Four-color litho graphics, corrugated, battery-operated motor, metal feet

Long considered a low-profile market for car enthusiasts, automotive parts retailers have realized the value of attracting attention with P-O-P and packaging aimed at a wider audience.

Client: Honeywell Inc., Morristown, N.J.
Products Promoted: Fram oil filters
Comments: Oil filters are typically not self-service items, but this display placed on the selling floor calls attention to the new product. The header and base highlight the filter's main product attribute: the fact that it only needs to be changed every 7,000 miles.
Introduction: October 2000
Size of Run: 500
Construction/Materials: B-flute, litho laminated E-flute header and base
P-O-P Company: Taurus Display Corp., Cherry Hill, N.J.