Automotive

Product: Lawn/Garden/Small Engine Spark Plugs
Number of displays: 2,500
P-O-P company: The Academy Group, Toledo, Ohio
Distribution: Hardware stores
Introduction: August 1991
Duration: Permanent
Construction: Wire rack
The Champion wire rack merchandiser is aimed at the small engine market, but could be expanded this year.

Product: Leasing and finance programs
Number of displays: 150
P-O-P company: On-Site Media, Brighton, Mass.
Distribution: Mercedes-Benz dealerships
Introduction: February 1991
Duration: Three years
Construction: Particle board and laminated plywood, covered with Formica Nevermar finish
Special programs have focused on pre-owned Mercedes-Benz vehicles and 1992 model introductions.

Product: Liqui-Tech Finish First Auto Polish, Protectant and Precleaner
Number of displays: 2,500
Average unit cost: $4
P-O-P company: Display-Pak, Minneapolis, Minn.
Distribution: Specialty car dealerships, custom auto and accessory shops
Introduction: February 1991
Duration: Semi-permanent
Construction: Corrugate
Liqui-Tech's display is designed to show off the high-end products.

Product: Genuine Nissan car care products
Number of displays: Approx. 2,200
P-O-P company: The United Group, Southgate, Calif.
Distribution: Nissan dealerships
Introduction: April 1991
Duration: Temporary to semi-permanent
Construction: Corrugate; four-color lithograph header
Nissan customers can see car care products on display and buy them at service counter.

Advertiser: Sears, Chicago
Producer: MCA, Massillon, Ohio
Objective: To provide cross-merchandising opportunities for retailers to promote car batteries in a different department than automotive. This was accomplished by putting display in an actual freezer in appliance department, pointing out batteries' ability to start cars in cold weather and reminding consumers about promotion.