Packaging Strategies: Color as the Point of Difference Top Decorative P-O-P Materials of 2004 Images Float In Displays 2005 P-O-P Trends Report Brand marketers evaluate retailer performance, P-O-P budgets and technology Tread On Me Floor projection system reacts with customer movement Future-Shock-Keeping-Units Trends highlights from the recent National Association for Retail Marketing Services (NARMS) meeting RFID and the Store of the Future Trying Promotes Buying The costs are down and the technology is in place -- now marketers need to exploit the full potential of interactive P-O-P AT&T Wireless Debuts Digital Messaging Displays Directing the Shelf Taking another look at category management can help retailers develop a more efficient shelf policy. First Previous 185 186 187 188 189 Next Last