Images Float In Displays 2005 P-O-P Trends Report Brand marketers evaluate retailer performance, P-O-P budgets and technology Future-Shock-Keeping-Units Trends highlights from the recent National Association for Retail Marketing Services (NARMS) meeting Tread On Me Floor projection system reacts with customer movement RFID and the Store of the Future Trying Promotes Buying The costs are down and the technology is in place -- now marketers need to exploit the full potential of interactive P-O-P AT&T Wireless Debuts Digital Messaging Displays Directing the Shelf Taking another look at category management can help retailers develop a more efficient shelf policy. BMW Reaches for New Marketing Plateau With Its Virtual Sales Center A New Approach to Merchandising Planning Marks & Spencer, the U.K.-based chain, has found a way to manage the planning and implementation of 6,500 merchandising set changes every week, while still keeping logistics costs down. First Previous 172 173 174 175 Next Last
