P-O-P Touts Gore's 'Guaranteed to Keep You Dry' Apparel Line ADA Violations: Lieber & Vinton v. Macy's West Testing P-O-P Synergy Multi-variable testing allows QualPro to measure P-O-P effectiveness in a real-world setting. Store Negligence: Linda Lamia v. Federated Department Stores Moretz Sports Promotes NASCAR-licensed Socks Abstract: Point-of-Purchase Displays and Brand Sales Signature Staggers P-O-P Introductions For Impact Airwalk Introduces Back-to-School Shoes Chippewa Boot Adds Countertop, Floor Displays Kayser-Roth Promotes "Buy Three, Plant A Tree" Sock Promotion Danskin Floorstand Showcases New Collection Merrell Uses Equipment Replicas for Imagery First Previous 77 78 79 80 81 Next Last