Lingerie company Natori tapped 14 influencers to be part of its #MyNatori social campaign, a national effort that also includes digital ads and outdoor materials at bus stops and on top of taxis in New York
Tommy Hilfiger has created a line of smart clothes that connect to the brand’s Tommy Jeans Xplore app and reward wearers and users with points that can be traded in for gift cards and other special merchandise.
Children’s clothier Gymboree has unveiled a new mobile app called “Made You Smile” as part of a larger brand refresh that was timed for the back-to-school season.
Office Depot tied in to the Sept. 25 designation of "National Comic Book Day" with Twitter and Facebook updates spotlighting a Wonder Woman mug from Silver Buffalo, a DC Comics Justice League backpack, and a Chewbacca figurine from Funko.
