Apparel & Accessories

Client: MacGregor Golf Co., Albany, Ga.
P-O-P Company: Phoenix Display, West Deptford, N.J.
Division: Permanent, Apparel and Sewing Notions
Objective: To elevate the Tourney image at retail and to separate these products from the competition, to increase sales and to provide an easy in-store setup.

Client: Wrangler, Greensboro, N.C.
P-O-P Company: Clearr Corp., Minnetonka, Minn.
Division: Permanent, Apparel and Sewing Notions
Size of Run: 150
Objective: The sign was designed to instantly inform consumers that Wrangler Rugged Wear is available in the store. It helps facilitate traffic toward the clothing area and has helped increase sales.

Hippity, Hoppity, Foster's On Its Way

Client: OTM Design, London
Producer: Consumer Promotions International, Mount Vernon, N.Y.
Marketing Objective: The display can accommodate a wide variety of products from the Ronson range and can be customized to each retailer's needs. The interchangeable graphic panels and the branding on the rear of the display allows the unit and its products to be recognized from all angles. The display area can be increased by extending the side wings. One hundred percent placement was achieved at retail for this first unit produced within a new range of displays for Ronson.

Marketer: The Monet Group, New York
Objective: This unit satisfies Marvella's need for organizing and displaying earrings, necklaces and bracelets on one unit. The soft texture of the strandage arms are perfectly integrated with this sleek columnar design. Eye-catching and interchangeable graphic panels complete this cosmopolitan look.
Number of Displays: 400
Construction/Materials: White powder-coated steel, injection-molded GPS, white birch caps
Introduction: November 1996
Producer: P.O.P. Displays International, Woodside, N.Y.

Marketer: Fantasma, Long Island City, N.Y.
Objective: To create a small countertop watch display that would attract customers through the NFL brand identification. The inside tray of the unit is green-flocked styrene drawing the customer onto the playing field. The outer case features a spring hinge lock that serves as a theft deterrent but keeps the unit keyless and user-friendly for the salesperson. A chain on the unit secures it to the sales counter.
Number of Displays: 1,000
Construction/Materials: Acrylic, styrene, cotton-flocked styrene, metal

Marketer: Viva International, Fairfield, N.J.
Objective: Harley Davidson's priority was to develop a retail display merchandiser that sustains the image it has cultivated over the years. Adjustable shelving and easy access for sunglasses, accessories, belts, buckles, lighters and hats was a design priority. The wooden base has a locked storage compartment with industrial wheels. The bar and eagle shield logos are prominent on all four sides of the base. The header sign allows light to shine through the top and has a strong Harley graphic image.

Specialty Stores Competition are Influencing P-O-P Designed for Watches, Glasses and Jewelry

Marketer: Casio Inc., Dover, N.J.
Objective: Casio's G-Shock brand's success in Asia prompted the U.S. and European launch. The brand of oversize techno-sport watches is targeted toward youthful Extreme Sports enthusiasts. To make a successful entry into the competitive U.S. market, a distinctive, dramatic shop system was created to reflect the "Extreme/Street" personality of the brand.
Number of Displays: 22