Apparel & Accessories

Marketer: Safilo USA, Fairfield, N.J.
Objective: To create a display collection reinforcing the Ralph Lauren image using a clean, sleek design, bright colors and solid construction with anti-theft features. The versatility of the displays allows retailers to cross merchandise and use the displays on a counter or in a window. Major department stores and independent eyewear chains participated in this program with great success.
Number of Displays: 750

Marketer: Maui Jim, Lahaina, Maui, Hawaii
Objective: To create a diverse retail program for Maui Jim sunglasses that would stand out from the competition, as well as reinforce the Hawaiian feel of the product and reflect the youthful image of the product line.
Number of Displays: 7,495
Construction/Materials: Powder-coated metal that is hand painted so no two pieces are alike, acrylic
Introduction: November 1997
Producer: Visual Marketing Inc., Chicago

Marketer: Viva International, Fairfield, N.J.
Objective: Guess wanted to establish a shop-within-a-shop venue, a sales department with its custom and personalized image statement. Existing independent Guess retail stores have a strong maple wood interior decor, so maple was used in this system of merchandisers. The modular program includes custom showcases, museum pedestals, large picture frames and counter displays with custom signage. Layouts can be modified to fit space requirements. Sales have increased wherever this program has been installed.

Marketer: Casio Inc., Dover, N.J.
Objective: To create a contemporary display that would complement any retail décor from a techno-electronic store environment to a computer store to an elegant department store. The display showcases the Casio Databank product line and highlights the product features. It is also equipped wit locks to deter pilferage.
Number of Displays: 1,000
Construction/Materials: Injection-molded styrene, satin aluminum extrusions, plexiglass doors, locking mechanism, Delren bearing and hot stamping
Introduction: June 1997

Marketer: Swiss Army Brands Inc., Shelton, Conn.
Objective: To provide clear product visibility and easy access to the glasses. The display went into sunglass specialty, sporting goods and better department stores.
Number of Displays: 1,000
Construction/Materials: Molded resin and dark cherry wood with embossed labeling; custom-developed three-stage paint to emulate granite
Introduction: April 1997
Producer: Shell Containers, Lake Success, N.Y.

Marketer: The Monet Group, New York
Objective: To update and modernize the overall look of Marvella while maintaining a feeling of elegance and femininity and to enhance the broad range of necklace and bracelet designs. The curved arms and the combination of colors and materials have given this design a distinctly feminine look. The display has increased brand awareness and sales.
Number of Displays: 250
Construction/Materials: White powder-coated steel, PVC, textured sheath
Introduction: November 1996

Marketer: Safilo USA, Fairfield, N.J.
Objective: To create a high-tech, pilfer-proof counter display to attract the Generation X consumer. The rotating unit was launched in major department stores and sporting goods stores worldwide.
Number of Displays: 200
Construction/Materials: Stainless steel body and uniquely designed channels to receive curved PETG material doors
Introduction: March 1997
Producer: Ettinger Displays Inc., Hauppauge, N.Y.

Marketer: Spy Optic, San Marcos, Calif.
Objective: To help Spy Optic create a unique and strong brand image in a glutted marketplace. To create curiosity and draw consumers to the display even if they had not intended to purchase sunglasses. The displays went into high-end optical boutiques, surf shops, motorsports and racing watercraft stores.
Number of Displays: 1,200
Construction/Materials: Powder-coated fabricated metal and vacuum-formed plastic
Introduction: February 1997
Producer: Frank Mayer & Associates Inc., Grafton, Wis.