Apparel & Accessories

As the shoe market continues to expand at a dizzying pace, marketers look to P-O-P to keep one step ahead.

Product: Summer L'eggs hosiery
P-O-P company: Chesapeake Display & Packaging Co., Winston-Salem, N.C.
Distribution: National supermarkets, drugstores and mass merchants
Introduction: February 1998
Duration: Temporary
Construction: Corrugated
L'eggs Products has coordinated bright packaging with corrugated displays for its traditional Summer L'eggs hosiery product.