Apparel & Accessories

Marketer: Perfect Curve, Boston
Objective: The display packaging goal was to increase the perceived value of the product (a cap maintenance system) by making it more visible and accenting it with appealing graphics. Perfect Curve executives also desired a self-standing, stackable and rackable carton that would offer both product protection and display density.
Construction: Klearfold Duofold, which is constructed of equal measure of paperboard and plastic
Introduced: December 1996
Producer: Klearfold Inc., Warrington, Pa.

Elvis Sighted at Eckerd, Payless and Revco

Client: Umbro International
Producer: Display Systems Inc., Maspeth, N.Y.
Category: Multiple Materials - Apparel & Accessories/Footwear (Non-Athletic)
Production Run: 800
Unit Cost Range: More than $250

Client: Pete's Brewing Co.
Producer: Jefferson Smurfit Corp. Display Group, Carlstadt, N.J.
Category: Paperboard (Corrugated/Chipboard/ Foamboard) - Apparel & Accessories/Footwear (Non-Athletic)
Intended Length of Use: 4-6 months
Production Run: 300
Unit Cost Range: $100-$250

Client: Burton Snowboards
Producer: Trans World Marketing, East Rutherford, N.J.
Category: Metal/Wire - Apparel & Accessories/Footwear (Non-Athletic)
Intended Length of Use: 2 years
Production Run: 500
Unit Cost Range: $100-$250

Client: Stickworld
Producer: Ridout Plastics, San Diego
Category: Plastic - Greeting Cards/Office Supplies/Stationery
Intended Length of Use: 1-2 years
Production Run: 343
Unit Cost Range: More than $250
Comments: This easy-to-assemble display is made of lightweight expanded PVC. It shows the client's complete product line and includes a 48-pocket card display on top.

Client: Viva International
Producer: Design Display Group Inc., Carlstadt, N.J.
Category: Plastics - Jewelry/Eyewear/Watches
Intended Length of Use: 1-2 years
Production Run: 3,100
Unit Cost Range: $25-$99

Client: Atlantic Optical
Producer: Thomson-Leeds Company Inc., New York
Category: Metal/Wire - Jewelry/Eyewear/Watches
Intended Length of Use: 3-6 months
Production Run: 1,000
Unit Cost Range: Less than $24
Comments: This display promoted the client's logo using a laser-cut sheet metal product highlighter and a logo plaque. The design merchandised four products in less space than if they were simply placed on a retailer's shelf individually. Sales of frames generated from this display program have exceeded two million units.

Client: Nike Equipment Division
Producer: Trans World Marketing, East Rutherford, N.J.
Category: Multiple Materials - Jewelry/Eyewear/Watches
Intended Length of Use: 6 months
Production Run: 700 displays, 3,000 support packages
Unit Cost Range: More than $250