Alcohol

Client: Miller Brewing Co.
Producer: Everbrite Inc.

Client: Heublein Inc.
Producer: Harvey Shayew Inc.

Products: Pittsburgh Brewing Co. Golden Lager and J.J. Wainright's beers
P-O-P company: Lawless Packaging & Display, Buffalo, N.Y.
Number of displays: 500
Distribution: Beer distribution centers
Introduction: April 1993
Duration: Semi-permanent
Construction: Corrugated plastic
Pittsburgh Brewing first utilized this durable display for its Golden Lager brand and now for its J.J. Wainright's brand. The removable header doubles as an easel card, allowing both brands to be displayed simultaneously.

Product: Wine
Number of displays: 350
P-O-P company: AM&D Co., Willits, Calif.
Distribution: Fine wine and grocery stores
Introduction: July 1993
Duration: Permanent
Construction: Hand-painted pine
Retailers may be inclined to keep the display for The Hess Collection wines in place for more than a year, says a company official.

Client: Zima Beverage Co.
Producer: KCS Industries Inc.
Category: Fabricated Plastics: Sign
Comments: The combined use of backlit clear acrylic and reflective acrylic parallel the uniqueness of the product. The reflective properties of the acrylic denote the product's clean, light taste.

Client: Hiram Walker & Sons Inc.
Producer: Rapid Mounting & Finishing Co.
Primary designer: Flair Communications Agency Inc.
Category: Paper: Pole Display
Comments: Key to the design is the open space at either side of the bottle and box. As the display turns, there are times when you can see through them from one side of the display to the other. The bottle and box are offset to the right to best fill the shape of the triangle, and the side of the box is angled out to meet the edge of the bottle on the other side.

Client: Hiram Walker & Sons Inc.
Producer: Rapid Mounting & Finishing Co.
Primary designer: Flair Communications Agency Inc.
Category: Paper: Sign
Comments: To create the cleanest possible edge to the trees, the interior openings were cut first. Half of the sheets were cut from the face and half from the back, using the same die. The openings in the foil/foam pieces were then scraped out, and the preprinted plastic sheet was sandwiched between a front and back piece. The outside cut was finally made to the three layers at once.