Alcohol

Type: Promotional presentation
Printing Process: Full litho label
Coating: Aqueous
Number Printed: 10,000
Cost: $40-plus
Release: November 1990
Client: Canandaigua Wine Co.
Product: Marcus James wine
Producer: Lawless Corp., North Tonawanda, N.Y.
Comments: Two-color litho on solid bleached sulfate laminated to E-Flute, single face.

Company: Mountaintop Corp., Norwalk, Conn.
Product: Attakiska Alaskan Vodka
Number of displays: 200
Average unit cost: $133
P-O-P company: The Howard Marlboro Group, New York
Distribution: Liquor, grocery stores
Introduction: June 1991
Duration: Permanent
Construction: Acrylic and corrugate
Attakiska Alaskan Vodka moves off the shelves with its own display.

Type: Suspended 3-D display
Printing Process: Direct print, two color
Number Printed: 5,000
Cost: $5 to $15
Release: January 1991
Client: Southland Corp.
Producer: O'Grady Containers Inc., Fort Worth, Texas
Comments: Football bowl season beer promotion, 200 pound E-Flute.

Motion Displays
Advertiser: Coors Brewing Co., Golden, Colo.
Producer: Graphic Communications Inc., Golden, Colo.
Objective: To generate incremental display and upgrade in-store display placement. Also, to provide attention-getting P-O-P resulting in increased floor traffic to the display. During the program, overwhelming demand for the can by retailers exceeded the supply.

Advertiser: Hiram Walker Liqueurs, Windsor, Canada
Producer: Keller-Crescent Co., Evansville, Ind.
Objective: This is the fourth in a series of "Count Drinkula" promotions targeted at Halloween party occasions. The unique fluttering bat motion adds lifelike action that attracts attention.