Alcohol

Advertiser: The House of Seagram, New York
Producer: IDL Inc., Pittsburgh, Pa.
Objective: To stimulate impulse sales while trading consumers up toa bottle of Canadian Premium product. The display enables key accounts to merchandise as many as nine cases of Seagram's V.O. in less than four square feet of floor space.

Motion Displays
Advertiser: Coors Brewing Co., Golden, Colo.
Producer: Graphic Communications Inc., Golden, Colo.
Objective: To generate incremental display and upgrade in-store display placement. Also, to provide attention-getting P-O-P resulting in increased floor traffic to the display. During the program, overwhelming demand for the can by retailers exceeded the supply.

Advertiser: Hiram Walker Liqueurs, Windsor, Canada
Producer: Keller-Crescent Co., Evansville, Ind.
Objective: This is the fourth in a series of "Count Drinkula" promotions targeted at Halloween party occasions. The unique fluttering bat motion adds lifelike action that attracts attention.

Advertiser: The House of Seagram, New York
Producer: Data Display Systems, Philadelphia, Pa.
Objective: To create back-bar visibility and engage consumer interaction. The bottle glorifier "howls"for several seconds every time the Coyote bottle is lifted to pour a drink.

Advertiser: Labatt Breweries of Canada, Toronto, Ontario, Canada
Producer: Gorrie Marketing Services,Mississauga, Ontario, Canada
Objective: To enhance the Labatt's "Blue" product line, this three-dimensional, four-foot high, vacuum-formed and silk-screened bottle and mug sign was created. Labatt's was able to provide retailers with a high-quality illuminated sign, illustrating the new bottle and graphics.