Alcohol

Product: The Stroh Brewery Co. Old Milwaukee beer
P-O-P company: Gaylord Printing Co., Detroit (manufacturer); Flair Communications, Chicago (design)
Number of displays: 30,000
Distribution: Supermarkets, mass merchants, convenience and drug stores
Introduction: May 1992
Duration: Promotional
Construction: Corrugated cardboard
Old Milwaukee displays offer country music fans a chance to buy a collection of hits by their favorite artists.

Product: Seagram Chateau Estate & Wines Co. Perrier-Jouet champagne
Number of displays: 1,500 first run
P-O-P company: Jordan Ross Inc., New Rochelle, N.Y.
Distribution: Retail liquor outlets
Introduction: October 1991
Duration: Temporary
Construction: SBS board
An additional run of the bag display elements has been ordered for this year, but no total figure has been released.

Product: Heublein Inc. Yukon Jack Canadian Whisky
Number of displays: 5,000 posters; 100,000 recipe folders; 2,000 floor displays; 2,000 counter cards; and 2,000 table tents
P-O-P company: Leonard Associates, New York (design); Finley Brothers, Bloomfield, Conn. (production)
Distribution: Retail liquor stores, on-premise locations
Introduction: February 1992
Duration: Promotional
Construction: Display board

Product: Miller Lite, Genuine Draft, Genuine Draft Light and Miller High Life beers
Distribution: Supermarkets, convenience stores, mass merchandisers and drug stores
Introduction: May 1992
Duration: Promotional
Construction: Various media
Consumers can't miss Miller Brewing's summer promotions. A wide variety of P-O-P will be used and updated throughout the season.

Product: Heublein Fine Wine Group Christian Brothers variety wines
Number of displays: 3,000
P-O-P company: The Bench Collection, Healdsburg (manufacturer); and Offenbacher Inc., Santa Rosa, both of Calif. (graphics designer)
Distribution: Grocery, drug and liquor stores
Introduction: February 1992
Duration: Permanent
Construction: Vinyl-laminated particle board
The Occasion Rack keeps a fresh appearance with a variety of header cards and optional flower cups.