Alcohol

Retail and Legal Demands Keep Alcoholic Beverage Marketers in Search of a New Edge

Product: New Amsterdam family of beers
Number of displays: 2,000
P-O-P company: Heritage Frame & Glass Creations, Nesquehoning, Pa.
Distribution: On- and off-premise locations
Introduction: April 1993
Duration: Temporary
Construction: Wood

Sales of New Amsterdam beers are up, due in part to a quality display that remains in stores for one to two months.

Client: Miller Brewing Co.
Product: Miller Lite beer
P-O-P company: Everbrite Inc.
Distribution: On- and off-premise accounts in the Atlanta region
Construction: Flashing sequential transformer; neon glass; electronic power supply; Sintra
Introduction: July 1993

Client: Barton Beers Ltd.
Product: Corona beer
P-O-P company: Display Systems Inc.
Distribution: Bars
Construction: Vacuum-formed and injection-molded base; battery-operated LED mechanism
Introduction: April 1993

Client: Domain Chandon
Product: Chandon sparkling wine
P-O-P company: Trim Corp. of America
Distribution: On-premise accounts
Construction: Bridal satin with four-color process and gold stamping; metal banner holder
Introduction: December 1993

Client: Paddington Corp.
Product: Stubbs white rum
P-O-P companies: The Promotion Agency (design and promotion development); Foam Visions Inc. (manufacture)
Distribution: On-premise accounts
Construction: Polyurethane foam
Introduction: March 1993