Alcohol

Product: Michelob Golden Draft beer
P-O-P company: The Niven Marketing Group, Elk Grove Village, Ill.
Distribution: Convenience stores and grocery stores
Introduction: June 1993
Duration: Permanent
Construction: Plastic and fiberboard; blow-molded base
Michelob Golden Draft's convenience store endcap holds 40 to 70 cases of beer. It was designed to raise the product off the floor and to upgrade the brand's image at retail.

Client: Miller Brewing Co.
Product: Miller Reserve Amber Ale
P-O-P company: Trans World Marketing
Distribution: On-premise accounts
Construction: Plastic extrusion; metal stamping and plating; silkscreening; fabricated hardwood; fluorescent illumination
Introduction: September 1993

Client: Hiram Walker & Sons Inc.
Product: Courvoisier cognac
P-O-P company: Bish Creative Display Inc.
Distribution: On- and off-premise accounts
Construction: Illuminated wood and Plexiglas
Introduction: May 1993

Client: United Distillers
Product: Canadian LTD whiskey
P-O-P company: Signet Graphic Products Inc.
Distribution: On- and off-premise accounts
Construction: Die-cut, embossed aluminum with four-color process
Introduction: May 1993

Client: Coors Brewing Co.
Product: Zima clear-malt beverage
P-O-P company: Henschel-Steinau Inc.
Distribution: Liquor, convenience and grocery stores
Construction: Injection-molded styrene trays; vacuum-formed styrene and PETG; four-color silkscreened foil/SBS; four-color, flexo-printed B-flute corrugated base; four-color process, litho-printed SBS with foil-wrapped fiber pole and wire base (pole topper)
Introduction: February 1993

Retail and Legal Demands Keep Alcoholic Beverage Marketers in Search of a New Edge

Product: New Amsterdam family of beers
Number of displays: 2,000
P-O-P company: Heritage Frame & Glass Creations, Nesquehoning, Pa.
Distribution: On- and off-premise locations
Introduction: April 1993
Duration: Temporary
Construction: Wood

Sales of New Amsterdam beers are up, due in part to a quality display that remains in stores for one to two months.

Client: Miller Brewing Co.
Product: Miller Lite beer
P-O-P company: Everbrite Inc.
Distribution: On- and off-premise accounts in the Atlanta region
Construction: Flashing sequential transformer; neon glass; electronic power supply; Sintra
Introduction: July 1993