Alcohol

Product: Palace Brands Co. Baron Phillipe de Rothschild wines
P-O-P company: Dryden & Petisi, Westport, Conn.
Introduction: August 1993
Distribution: Liquor, wine and chain grocery stores
Number of displays: 10,000
Duration: Semi-permanent
Construction: Corrugated, gold foil for shelf liner
Making sure that consumers remain interested in its line of Baron Phillipe de Rothschild wines, Palace Brands created a unique, color-coded display.

Client: Anheuser-Busch Inc.
Producer: Everbrite Inc.

Client: Miller Brewing Co.
Producer: Stout Marketing

Client: New Media
Producer: Everbrite Inc.

Client: Anheuser-Busch Inc.
Producer: KCS Industries Inc.

Client: Anheuser-Busch Inc.
Producer: MCA Sign Co.

Client: Miller Brewing Co.
Producer: Everbrite Inc.

Client: Heublein Inc.
Producer: Harvey Shayew Inc.

Product: G. Heileman Brewing Co. Special Export and Special Export Light beers
Number of displays: 32,000
P-O-P company: Perry Printing, (manufacture), Milwaukee; Promotional Marketing Inc., (design and promotion development), Chicago
Distribution: Food, drug, convenience and liquor stores
Introduction: September 1993
Duration: Promotional
Construction: All materials cardboard expect cooler stickers, which are static-cling plastic

Product: Schieffelin & Somerset Co. Dimple Pinch Scotch whisky
Number of displays: 1,000
P-O-P companies: Warwick Products Co., (manufacture), Cleveland; GWB Productions, (design and sales promotion), New York
Distribution: Liquor stores and night clubs
Introduction: May 1993
Duration: Permanent
Construction: High-impact ABS plastic, Duratrans prints
Schieffelin & Somerset is utilizing a light box that is fabricated and shaped to the contours of its Dimple Pinch Scotch whisky bottle.