Alcohol

Product: House of Seagram Crown Royal Canadian whisky
Number of displays: 1,500 countertop displays; 50,000 lighted pourers
P-O-P companies: Clegg Industries Inc. (lighted pourers), Torrance, Calif.; Siebel/Mohr (design and sales promotion), New York
Distribution: On and off premise
Introduction: October 1993
Duration: Permanent (on premise); promotional (off premise)
Construction: Lucite and brass plate over wood (countertop unit); PVC crown, LEDs, and styrene spigot and stopper (pourer)

Client: Molson Brewing Co.
Product: Molson Canadian Ice beer
P-O-P companies: Stout Marketing and P.J.L. International
Distribution: On- and off-premise accounts
Construction: Aluminum
Introduction: September 1993

Product: Michelob Golden Draft beer
P-O-P company: The Niven Marketing Group, Elk Grove Village, Ill.
Distribution: Convenience stores and grocery stores
Introduction: June 1993
Duration: Permanent
Construction: Plastic and fiberboard; blow-molded base
Michelob Golden Draft's convenience store endcap holds 40 to 70 cases of beer. It was designed to raise the product off the floor and to upgrade the brand's image at retail.

Client: Miller Brewing Co.
Product: Miller Reserve Amber Ale
P-O-P company: Trans World Marketing
Distribution: On-premise accounts
Construction: Plastic extrusion; metal stamping and plating; silkscreening; fabricated hardwood; fluorescent illumination
Introduction: September 1993

Client: Hiram Walker & Sons Inc.
Product: Courvoisier cognac
P-O-P company: Bish Creative Display Inc.
Distribution: On- and off-premise accounts
Construction: Illuminated wood and Plexiglas
Introduction: May 1993

Client: United Distillers
Product: Canadian LTD whiskey
P-O-P company: Signet Graphic Products Inc.
Distribution: On- and off-premise accounts
Construction: Die-cut, embossed aluminum with four-color process
Introduction: May 1993