Alcohol

Client: Miller Brewing Co.
Product: Miller Reserve Amber Ale
P-O-P company: Trans World Marketing
Distribution: On-premise accounts
Construction: Plastic extrusion; metal stamping and plating; silkscreening; fabricated hardwood; fluorescent illumination
Introduction: September 1993

Client: Hiram Walker & Sons Inc.
Product: Courvoisier cognac
P-O-P company: Bish Creative Display Inc.
Distribution: On- and off-premise accounts
Construction: Illuminated wood and Plexiglas
Introduction: May 1993

Genuine Draft Ice Keg
Miller Brewing

Product: Barton Beers Ltd. St. Pauli Girl beer
P-O-P company: Dimensional Neon, Milwaukee
Distribution: On premise
Introduction: August 1993
Duration: Permanent
Construction: Vacuum-formed plastic and neon
A radiant St. Pauli Girl becomes a bit more real due to a backlit, vacuum-formed sign that incorporates neon.

Product: Miller Genuine Draft Light beer
Number of displays: 8,000
P-O-P company: Everbrite Inc., Greenfield, Wis.
Distribution: Taverns, restaurants, c-stores and grocery stores
Introduction: January 1993
Duration: Permanent
Construction: Flame-retardant polycarbonate (light box, backboard); electronics (power supply); silkscreening (light box); neon glass (neon tubes)
In designing the neon unit, Miller had three goals: keep the cost reasonable, the brand recognition strong and the thematic imagery flexible.

Lite Sports Wall Sign Set
Lakeside Ltd.

Client: Coors Brewing Co.
Producer: Advertising Display Co.