Alcohol

Product: Blitz-Weinhard Brewing Co. Weinhard's Boar's Head Red beer
Number of displays: 1,800
P-O-P companies: 206 Marketing (design), Portland, Ore.; Neon Impressions (manufacture), Pittsboro, N.C.
Distribution: On premise
Introduction: May 1994
Duration: Permanent
Construction: Injection-molded plastic (outer housing); neon tubing
Blitz-Weinhard is utilizing a neon sign that incorporates motion for the introduction of Weinhard's Boar's Head Red.

Client: Jim Beam Brands Co.
P-O-P company: Ruszel Woodworks Inc.

Client: G. Heileman Brewing Co.
P-O-P company: Fallon Luminous Products Corp.

Product: Labatt USA Red Stripe beer
Number of signs: 1,000
P-O-P companies: The Marketing Continuum (design), Dallas; Everbrite Inc. (manufacture), Greenfield, Wis.
Distribution: On premise
Introduction: May 1994
Duration: Permanent
Construction: Polycarbonate and neon
Measuring only 6 inches wide by 12 inches high by 4 inches deep, a miniature neon sign for Red Stripe can be placed on a back-bar location, mounted to a wall or hung from a ceiling.

Client: Hiram Walker & Sons Inc.
P-O-P company: Visual Marketing Inc.

Product: Warsteiner imported beer
Number of displays: 750
P-O-P companies: Everbrite Inc. (manufacture), Greenfield, Wis.; Guenther & Hammond (design), Golden, Colo.
Distribution: On premise
Introduction: June 1994
Duration: Permanent
Construction: Spin-cast, hand-rubbed pewter
With raised continents and a crown, the hand-rubbed pewter globe of the Warsteiner tap handle is sure to draw attention -- as well as beer -- behind the bar.