Alcohol

Client: Anheuser-Busch Inc.
Producer: Everbrite Inc.
Category: Multiple Materials: Sign
Comments: To reinforce the brand's cool, refreshing image, this neon sign has a flare-patterned, polycarbonate cover that simulates the frozen logo in a block of ice. The sign is designed to hang on a 20-degree angle -- the exact angle of the original logo design.

Client: Jim Beam Brands
Producer: Rapid Mounting & Finishing Co.
Category: Paperboard: Pole display
Comments: Cardboard pole display simulates morphing as the classic Grand-Dad bust dissolves into a party-hearty Santa. Motion is a simple crank-and-linkage arrangement driven by a battery motor. It is a tall configuration for a dissolve motion display.

1994 Best of the Times
Client: Anheuser-Busch Inc.
Producer: Henschel-Steinau Inc.
Category: Multiple Materials: Floorstand
Comments: The client wanted a display that would secure a permanent area of the store for the roll-out of a premium brand. The large replica of the flagship bottle has a pinwheel-support design that allows for easy restocking and consumer access. A flakeboard base supports 24 cases. Injection-molded trays were made from a new, high-gloss medium-impact styrene that simulates the luster of ABS, but costs less.

Client: Hiram Walker & Sons Inc.
Producer: Flair Communications Agency Inc.
Category: Wood: Wall unit
Comments: This upscale display creates a lasting on-premise presence and promotes product use. An acrylic shield protects the model ship. The display carries wooden tokens, customized with the drinking establishment's name, that are good for a free drink at a later date.

Product: Stroh's beer
Number of displays: 15,000 mass stackers; 60,000 easel cards; 10,000 rolls of base wrap
P-O-P company: Flair Communications Agency, Chicago
Distribution: Liquor stores, drug stores, grocery stores and superstores
Introduction: May 1994
Duration: Promotional
Construction: Four-color varnished corrugated (mass stacker and easel pad); card stock (sweepstakes entry pad); two-color corrugated paper (base wrap)

Client: Anheuser-Busch Inc.
Producer: Everbrite Inc.
Category: Motion, Light or Sound: Wall unit
Comments: This large, 30-inch-diameter wall clock attracts attention with neon hands and a neon ring around its perimeter. Each of the clock's hands must be continually powered as it sweeps around the face. This was accomplished with a lightweight, low-consumption power supply that provides brilliant illumination.

Product: Stroh Brewery Co. Old Milwaukee Light beer
Number of displays: More than 60,000
P-O-P companies: Flair Communications Agency Inc. (design), Chicago; Moebius Printing (printing), Milwaukee; Westcott Paper Products (die cutting and finishing), Detroit
Distribution: Off premise
Introduction: May 1994
Duration: Promotional
Construction: Litho-printed rigid corrugated (stacker and easel card); flexo-printed single-face corrugated (case wrap)