Alcohol

Product: Stroh Brewery Co. Old Milwaukee beer
Number of displays: 2,500
P-O-P companies: River Graphics (design), Detroit; Westcott Paper Products (easel and dangler printing), Detroit; Gaylord Printing (sell sheet printing), Detroit
Distribution: Grocery stores, c-stores
Introduction: April 1994
Duration: Temporary
Construction: Board stock (easels), styrene (danglers)

Product: Stroh Brewery Co. Old Milwaukee Light beer
Number of displays: More than 60,000
P-O-P companies: Flair Communications Agency Inc. (design), Chicago; Moebius Printing (printing), Milwaukee; Westcott Paper Products (die cutting and finishing), Detroit
Distribution: Off premise
Introduction: May 1994
Duration: Promotional
Construction: Litho-printed rigid corrugated (stacker and easel card); flexo-printed single-face corrugated (case wrap)

Product: Meridian Santa Barbara Coast Chardonnay
Number of displays: 2,500 carton hangouts
P-O-P company: Western Packaging & Display Corp., Novato, Calif.
Distribution: Wine stores and other off-premise locations
Introduction: October 1993
Duration: Semipermanent
Construction: White 200-pound B-flute corrugated; flexo-printed two colors

Product: Kentucky Straight Whiskey
Number of displays: 750
P-O-P companies: Ruszel Woodworks (manufacture), Benicia, Calif.; Whalen Co. (design), St. Louis
Distribution: Liquor stores and supermarkets
Introduction: March 1994
Duration: Permanent
Construction: Wood (structure), plexiglass, mirrored topper
The Jim Beam displays will be lent to retailers for up to six months, before moving on to other stores. The company plans to use the 750 displays in large key accounts, including warehouse-style liquor stores.