Alcohol

Product: Freixenet USA Inc. Cordon Negro sparkling wine
Number of displays: 5,000 with English text; 1,000 with Spanish text
P-O-P companies: Sanchez & Lonchar (design); George Rice & Sons (manufacture), both of San Francisco
Distribution: Liquor stores, supermarkets and convenience stores
Introduction: May 1994
Duration: Temporary
Construction: 24-point cardboard with five-color printing plus varnish (base card and photos); lightweight wood (mounting slats)

Product: Stroh's beer
Number of displays: 15,000 mass stackers; 60,000 easel cards; 10,000 rolls of base wrap
P-O-P company: Flair Communications Agency, Chicago
Distribution: Liquor stores, drug stores, grocery stores and superstores
Introduction: May 1994
Duration: Promotional
Construction: Four-color varnished corrugated (mass stacker and easel pad); card stock (sweepstakes entry pad); two-color corrugated paper (base wrap)

Client: Anheuser-Busch Inc.
Producer: Everbrite Inc.
Category: Motion, Light or Sound: Wall unit
Comments: This large, 30-inch-diameter wall clock attracts attention with neon hands and a neon ring around its perimeter. Each of the clock's hands must be continually powered as it sweeps around the face. This was accomplished with a lightweight, low-consumption power supply that provides brilliant illumination.

Client: Jim Beam Brands
Producer: Rapid Mounting & Finishing Co.
Category: Motion, Light or Sound: Pole display
Comments: To promote holiday packaging, a rotating Christmas tree was surrounded by gift boxes. Each box rotates on its own axis. Gift boxes were fitted with a special insert and attached to the tree by a wire form that also holds a wheel on which the box rides. To prevent warping, a hardboard plate is glued beneath the plane on which the wheels roll.

Client: Coors Brewing Co.
Producer: Pakway Container Corp.
Category: Paperboard: Floorstand
Comments: This corrugated display uses EC flute for extra support of cans or bottles. A special poly liner with a drain tube makes the display leak-free. It is also easy to move with casters.