Alcohol

Client: The House of Seagram
Producer: Beisler & Partners Inc.
Category: Motion, Light or Sound Pole Display
Intended Length of Use: 6 weeks
Production Run: 3,650
Unit Cost Range: $100 - $250
COMMENTS: This pole display is an authorized reproduction of an original work of art, commissioned by Absolut from painter/sculptor Carol Cohen. The unique motion pole houses flat acetate panels that combine to form a 3-D visual effect as the display slowly rotates. Other parts of the display were printed on foil and die cut.

Client: Hiram Walker & Sons Inc./Allied Domecq
Producer: Ross Roy Communications
Category: Wood Floorstand
Production Run: 220
Unit Cost Range: More than $250
COMMENTS: This display assembles a line of premium spirits for distribution in the key markets in the United States. A furniture manufacturer was commissioned to customize a cabinet with unique colors, lighting, mirrors and locking glass doors. Complementary product information cards, shelf talkers and static clings also were developed.

Client: Miller Brewing Co.
P-O-P company: KCS Industries Inc., Milwaukee

Client: Labatt Breweries of Canada
P-O-P company: Heritage Frame & Glass Creations Ltd., Nesquehoning, Pa.

Product: Coors Red Light
Number of signs: 20,000
P-O-P company: Everbrite Inc., Greenfield, Wis.
Distribution: On-premise locations
Introduction: May 1995
Duration: Permanent
Construction: Multiple gas-filled glass tubes with logo and brick wall decals lithographed to plastic sheets
Coors Brewing Co. has invested in 20,000 neon signs to coincide with the national rollout of Coors Red Light.

Client: Anheuser-Busch Inc.
P-O-P company: KCS Industries Inc., Milwaukee