Alcohol

Client: Falcon Beer - Sweden
Producer: Everbrite; Greenfield, Wis.
Category: Thermoformed Plastic Sign
Comments: By using textured plastic in conjunction with edge lighting, the sign creates a look of cold, running water. A single fluorescent tube lights the Falcon label, the edge, and the textured plastic. It also serves as a back light for the logo at the bottom of the sign.

Client: House of Seagram
Producer: CWB Marketing Group; New York
Category: Fabricated Plastic Sign
Display: Absolut Attraction Dimensional Bar Sign
Comments: Three polished-acrylic panels create the illusion of motion via a floating bottle and glass. A chromium-look printing process adds a sense of permanence.

Client: Carillon Importers Ltd.
Producer: Design Display Group Inc.; Carlstadt, N.J.
Category: Paperboard Pole Display
Comments: This pole display plays up the Russian heritage of the product The central panel of the bottle label is removed so consumers can view a revolving winter scene that depicts St. Basil's Cathedral. Litho-printed tag stock was used to create the two-sided scene, which is inside a 24-inch-tall PETG vacuum-formed bottle. The bow and message panel are litho printed directly on foil-clad tag stock.

Product: Coors Light beer
Number of displays: 500
P-O-P companies: Integer Group (design), Golden, Colo.; Everbrite Inc. (manufacture), Greenfield, Wis.
Distribution: On-premise accounts, liquor stores
Introduction: January 1995
Duration: Permanent
Construction: Neon; Evertron power supply
Neon signs pick up on regional imagery to promote Coors Light in California.

Client: House of Seagram
Producer: Beisler & Assoc.; New York
Category: Motion, Light or Sound Pole Display
Comments: The client wanted a display to follow in the tradition of a well-known Absolut advertising campaign. This was accomplished with a display featuring a vacuum-formed martini glass that appears to "bend" toward an oversized bottle of Absolut. A motor behind the display produces the motion.

Client: The Integer Group/Zima Beverage Co.
Producer: Henschel-Steinau Inc.; Englewood, N.J.
Category: Injection-Molded Plastic Floorstand
Comments: The configuration of the center core, extension tables, wings and drawers allows retailers of any size to choose a footprint and a capacity -- 10 to 30 cases -- that works best. The display can be easily adjusted by one person in the field without tools. High-tech plastics and small steel casters are used for stability.

Client: Anheuser-Busch Inc.
Producer: Advertising Display Co.; Englewood Cliffs, N.J.
Category: Motion, Light or Sound Counter, Shelf or Table Unit
Comments: Creating a dramatic showcase for the Ice Draft bottle, the ice-shard design provides a contemporary image. The large brand logo is backlit and the bottle is illuminated from the base by a quad of fluorescent light, located inside the base. The ice shards are molded of clear acrylic to reflect the light showcase the bottle.