Alcohol

Client: The Integer Group/Zima Beverage Co.
Producer: Henschel-Steinau Inc.; Englewood, N.J.
Category: Injection-Molded Plastic Floorstand
Comments: The configuration of the center core, extension tables, wings and drawers allows retailers of any size to choose a footprint and a capacity -- 10 to 30 cases -- that works best. The display can be easily adjusted by one person in the field without tools. High-tech plastics and small steel casters are used for stability.

Client: Anheuser-Busch Inc.
Producer: Advertising Display Co.; Englewood Cliffs, N.J.
Category: Motion, Light or Sound Counter, Shelf or Table Unit
Comments: Creating a dramatic showcase for the Ice Draft bottle, the ice-shard design provides a contemporary image. The large brand logo is backlit and the bottle is illuminated from the base by a quad of fluorescent light, located inside the base. The ice shards are molded of clear acrylic to reflect the light showcase the bottle.

Client: Lardis, McCurdy & Barcham
Producer: Promotional Industries; East Hartford, Conn.
Category: Fabricated Plastic Counter, Shelf or Table Unit
Comments: Designers were challenged to illuminate the display with low lighting (conducive to bar settings) yet achieve "edge play" of light within the display. The use of fluorescent lighting combined with many edges of fluorescent acrylic achieved the desired appearance. Clear acrylic panels added strength and protected the display details without compromising the desired look.

Product: Lite Ice beer
Number of displays: 5,000
P-O-P company: Stout Marketing Inc., St. Louis
Distribution: On- and off-premise accounts
Introduction: February 1995
Duration: Semipermanent
Construction: Silkscreened aluminum
Miller Brewing's new aluminum tacker for its Lite Ice brand curves to resemble the cylinder of a bottle. The shape, combined with new brackets created by Stout Marketing, allows the display to provide a three-dimensional effect and fasten to "dead" advertising space such as columns or wall corners.