Alcohol

Client: International Distillers and Vintners, Hartford, Conn.
Product Promoted: J&B Scotch
Objective: The slogan for this promotional campaign is 'See J&B In A New Light,' communicating that J&B Scotch can be enjoyed in many different ways. One view of the display shows the product on the rocks, while the second view shows it in mixed drinks.
Introduction: July 1998
Number Produced: 250

Product: Samuel Adams beer
P-O-P companies: Alliance Print Group (printing), Boston; Paramount Farms Inc. (co-branding coordination, mug display), Los Angeles
Distribution: On- and off-premise accounts
Introduction: August 1998
Duration: Temporary
Construction: Cardstock, corrugated
Boston Beer's Oktoberfest promotion features a national co-branding effort with Sunkist pistachio nuts and a sweepstakes contest. A case card display option includes a "nut bin."

Products: Bailey's Irish Cream, DiSaronno Amaretto and Romana Sambuca liqueurs
Number of displays: 2,500
P-O-P company: Ultimate Display Industries Inc., Jamaica, N.Y.
Distribution: Off-premise retail locations
Introduction: January 1998
Duration: Permanent
Construction: Powder-coated steel framing, lithographed graphics, die-cast finials, MDF base
The initial multi-brand permanent P-O-P display for the combined brands of IDV proved so successful that the company added two similar promotions for later in the year.

Client: Brown-Forman Beverages Worldwide, Louisville, Ky.
Product Promoted: Finlandia Vodka
Objective: To introduce the new look and positioning of Finlandia Vodka.
Introduction: May 1998
Construction/Materials: PETG plastic with a metal base
P-O-P Companies: Creative Alliance (design), Louisville, Ky.; MBH Presentations (manufacture), Floral Park, N.Y.