Alcohol

Products: Stroh Brewery Co. Old Milwaukee, Old Milwaukee Light and Old Milwaukee NA beers
P-O-P companies: Flair Communications (design), Chicago; Gaylord Printing (printing); Westcott Paper Products (die cutting and finishing), both of Detroit
Distribution: Off premise
Introduction: February 1994
Duration: Promotional
Construction: Fiberboard
Stroh's On the Road Again sweepstakes for the Old Milwaukee brands "helps support feature and display activity," a spokesman says.

Product: Point Special beer
Number of displays: 5,000 display bins; 1,500 neon signs
P-O-P companies: Phoenix Display & Packaging Corp. (bins), West Deptford, N.J.; KCS Industries (neon), Milwaukee; Sterling Promotional Corp. (inflatable rafts), Great Neck, N.Y.
Distribution: On and off premise
Introduction: November 1993
Duration: Semipermanent
Construction: Corrugated (bins); neon (signs); vinyl (rafts)

Products: Bacardi Light and Bacardi Dark rums
Number of displays: 1,800
P-O-P company: Bish Creative Display Inc., Lake Zurich, Ill.
Distribution: Off premise
Introduction: November 1993
Duration: Semipermanent
Construction: Corrugated (base); vacuum-formed plastic (roof and signs)
Bacardi's cabana displays are keeping its light and dark rums in high profile for the winter months. The cabana holds 45 stacked cases of Bacardi rum.

Client: Champagnes P&C Heidsieck
P-O-P company: Socar PLV
Category: Food & Beverage/Temporary

Product: House of Seagram Crown Royal Canadian whisky
Number of displays: 1,500 countertop displays; 50,000 lighted pourers
P-O-P companies: Clegg Industries Inc. (lighted pourers), Torrance, Calif.; Siebel/Mohr (design and sales promotion), New York
Distribution: On and off premise
Introduction: October 1993
Duration: Permanent (on premise); promotional (off premise)
Construction: Lucite and brass plate over wood (countertop unit); PVC crown, LEDs, and styrene spigot and stopper (pourer)