Alcohol

A lighted mirror for Modelo Especial combines a backlit sign with a mirror for a high-end permanent P-O-P piece.
Producer: Advanced Mirror, Vernon, Calif.

Client: Don Beaver/Miller Brewing Co., Milwaukee
Products Promoted: Miller brand beers
Objective: To encourage in-house sign making with changeable banners.
Construction/Materials: Polyvinyl and polypropylene
P-O-P Company: HTS Marketing, San Marcos, Calif.

This double-sided neon sign was developed to gain exposure both inside and outside an account using the familiar Corona bottle and a lime.
Producer: GHN, Aliso Viejo, Calif., a subsidiary of Everbrite Inc., Greenfield, Wis.

Barton Beers discovered P-O-P's secret for success: listening to customers

Pete's Brewing Co. is telling beer drinkers to "Have a Beer, for Pete's Sake," in one of the company's summertime promotions. The Palo Alto, Calif.- based brewer is running a cross-merchandising promotion with Chef Paul Prudhomme of Prudhomme's Magic Seasoning Blends. It offers consumers a tasty summertime alliance: a quality craft beer and premium spices for barbecuing.
   The promotion features Pete's Wicked Ale, Pete's Summer Brew and the new Pete's ESP Lager. In-store materials include a case card, case tucker, shelf talker and banner.

This sign uses the Pacifico label graphics and is designed to be reminiscent of a sign that would hang outside of a beachside bar in Mexico.
Producer: Advanced Mirror, Vernon, Calif.

Product: Pacific Ridge Pale Ale
P-O-P company: Mt. Vernon Neon Inc. (neon signs), Mt. Vernon, Ill.; Signet Inc. (metal signs), St. Louis; Dorette Inc. (tap handles), Pawtucket, R.I.; Fleming Printing Inc. (counter cards), St. Louis; Waylon Co. (graphic design), St. Louis
Distribution: On- and off-premise locations in California
Introduction: November 1997
Duration: Permanent and temporary
Construction: Neon and metal (signs), cardstock (counter cards, table tents, pole signs), corrugated (bin display)