Alcohol

Client: Green Mountain Cidery Inc., Springfield, Vt.
Product Promoted: Woodchuck Draft Cider
Objective: To promote Woodchuck cider in both on- and off-premise accounts.
Introduction: November 1999
Construction/Materials: Corrugated, paperboard

Client: Miller Brewing Co., Milwaukee
Product Promoted: Molson beer
Objective: To increase the visibility and sales of Molson with a variety of on- and off-premise display pieces.
Introduction: November 1999
Construction/Materials: Corrugated, paperboard, static clings
P-O-P Company: Zipatoni, St. Louis

Client: Anheuser-Busch, St. Louis
Product Promoted: Busch beer
Objective: To generate the feel of holiday warmth at retail using a Christmas tree theme in an effort to promote beer sales during the key holiday party season.
Introduction: November 1999
Construction/Materials: 200-pound B- and E-flute, full litho-mounted, LED lighting
P-O-P Company: Phoenix Display, West Deptford, N.J.

Secret Agent Technologies
Brown Forman Wines

Trans World Marketing
Comments: Targeted for the gay market, this sign rotates on a center axis, creating visual interest. Motion and reflectivity work to convey a retro feel, reminiscent of the disco era.

Flair Display Inc.
Schieffelin & Somerset
Comments: A unique wine cart design was achieved by combining wood with a canvas awning and a vacuum-formed platform. Eight different Ruffino products were able to be merchandised in a relatively small area.

141 Integrated Communications
Moet and Chandon
Comments: Since champagne supply cannot meet the demand in this Millennium year, the client wanted to increase brand awareness and build brand equity that would last into the new Millennium. This unit was in full distribution by the first quarter and has continued to hold floor space in most accounts into the third quarter.

Wenzl & Co.
Wenzl & Co.
Comments: This permanent display was made to emphasize the quality of wine, while efficiently utilizing floor space to merchandise three cases of product. Twisted wire was used to create a vine effect, while a black wrinkle finish with soft colors accented the leaves and grapes.