Alcohol

Client: Anheuser-Busch Inc.
Producer: Anheuser-Busch Inc.
Comments: This display piece was designed to give off-premise accounts a festive, holiday feel. The display also featured detachable holiday holly decorations so that retailers could use the display before and after the holiday season. A survey taken by A-B's national accounts group confirmed that the average retail account increased sales 140% over the previous year's sales with the display.

Division: Beer/Wine/Spirits -- Plastics

Client: Miller Brewing Co.
Producer: Trans World Marketing
Comments: This piece gives the MGD brand a presence because the subtle motion attracts the consumer's eye. Because it's hung from the ceiling, it should have longevity and continually reinforce the brand in consumers' minds.

Client: Avid Inc.
Entrant: Henschel-Steinau Inc.
Comments: This display was intended to convey an upscale, wood-like feel while keeping costs down. This was achieved by producing the unit in urethane foam. Three glasses sit atop a pedestal and are illuminated to illustrate the versatility and ability to mix Guinness Import Co. brands. With its upscale look and clean design, this glorifier helped consumers choose Guinness amidst a bar cluttered with many other brands and choices.

Client: Brown-Forman Beverages Worldwide, Louisville, Ky.
Product Promoted: Korbel Champagne
Objective: Mass displays that featured Millennium countdown clocks would promote Korbel Champagne on the retail floor for the 365 days leading up to the Millennium celebration. To deliver dominant brand impact and ensure permanent, primary merchandising placement for one full year.
Introduction: January 1999