Alcohol

Client: Schieffelin & Somerset, New York
Distribution: Liquor stores
Size of Run: 200
Producer: Acrylic Designs Inc., Springfield, Vt.
Division: Permanent, Distilled Spirits -- Non-Illuminated or Non-Motion
Objectives: A variety of mediums were used -- acrylic, wood, metal -- to produce a high-end display for a high-end product. The client wanted a display that would promote impulse sales at the register.

Client: Brown-Forman Corp., Louisville, Ky.
Distribution: Large display for off-premise liquor outlets; small display for on- and off-premise liquor stores or bars
Size of Run: 2,500
Producer: Heritage Sign & Display, Nesquehoning, Pa.
Division: Permanent, Distilled Sprits - Non-Illuminated or Non-Motion
Objectives: The displays were designed to draw attention to Finlandia vodka and associate it with martinis. The martini glass-shaped units can be product-holding counter displays or the centerpiece for larger, eye-catching displays.

Client: B-12, New York
Distribution: On-premise and restaurant locations
Size of Run: 100
Producer: Flair Display Inc., Bronx, N.Y.
Division: Permanent, Distilled Spirits - Illuminated or Motion

Client: Plank Road Brewery, Milwaukee
Distribution: All channels
Size of Run: 450
Producer: Great Northern Corp., Racine, Wis.
Division: Temporary, Beverages -- Beer
Objectives: To design a promotional display that merchandises 12- or 24-packs of Red Dog Premium Beer and cross-merchandise snack products.

Client: Avid Inc.
Entrant: Henschel-Steinau Inc.
Comments: This display was intended to convey an upscale, wood-like feel while keeping costs down. This was achieved by producing the unit in urethane foam. Three glasses sit atop a pedestal and are illuminated to illustrate the versatility and ability to mix Guinness Import Co. brands. With its upscale look and clean design, this glorifier helped consumers choose Guinness amidst a bar cluttered with many other brands and choices.

Client: Anheuser-Busch Inc.
Producer: Anheuser-Busch Inc.
Comments: This display piece was designed to give off-premise accounts a festive, holiday feel. The display also featured detachable holiday holly decorations so that retailers could use the display before and after the holiday season. A survey taken by A-B's national accounts group confirmed that the average retail account increased sales 140% over the previous year's sales with the display.