Alcohol

Client: Green Mountain Cidery Inc., Springfield, Vt.
Product Promoted: Woodchuck Draft Cider
Objective: To promote Woodchuck cider in both on- and off-premise accounts.
Introduction: November 1999
Construction/Materials: Corrugated, paperboard

Client: Miller Brewing Co., Milwaukee
Product Promoted: Molson beer
Objective: To increase the visibility and sales of Molson with a variety of on- and off-premise display pieces.
Introduction: November 1999
Construction/Materials: Corrugated, paperboard, static clings
P-O-P Company: Zipatoni, St. Louis

Client: Anheuser-Busch, St. Louis
Product Promoted: Busch beer
Objective: To generate the feel of holiday warmth at retail using a Christmas tree theme in an effort to promote beer sales during the key holiday party season.
Introduction: November 1999
Construction/Materials: 200-pound B- and E-flute, full litho-mounted, LED lighting
P-O-P Company: Phoenix Display, West Deptford, N.J.

Client: Miller Brewing Co., Milwaukee
Product Promoted: Miller High Life beer
Objective: To generate consumer interest in "The High Life Man Knows Not All Gifts Get Returned" promotion and strengthen the Miller High Life brand.
Introduction: November 1999
Construction/Materials: Paperboard, static clings, corrugated
P-O-P Company: Zipatoni, St. Louis

Client: Miller Brewing Co., Milwaukee
Product Promoted: Icehouse beer
Objective: To promote Icehouse beer and holiday cheer at the point-of-sale.
Introduction: November 1999
Construction/Materials: Corrugated, static clings, paperboard
P-O-P Company: Zipatoni, St. Louis

Client: Jim Beam Brands, Deerfield, Ill.
Products Promoted: DeKuyper cordials
Objective: To promote DeKuyper cordials with a four-color display featuring animated bottles riding a chair lift through a winter wonderland.
Introduction: November 1999
Construction/Materials: Corrugated
P-O-P Company: Wunderman Cato Johnson, Chicago

Seagram Americas Builds on Its Unique Packaging Theme for a Seasonal Program

Flair Display Inc.
Schieffelin & Somerset
Comments: A unique wine cart design was achieved by combining wood with a canvas awning and a vacuum-formed platform. Eight different Ruffino products were able to be merchandised in a relatively small area.