Alcohol

Client: Jim Beam Brands Co., Deerfield, Ill.
Distribution: Off-premise liquor stores as well as liquor departments of selected supermarkets
Size of Run: 5,100
Producer: Rapid Displays, Chicago
Division: Temporary, Beverages - Liquor
Objectives: Through innovative use of holiday and entertainment-themed graphics and structural design, the display is intended to attract consumer interest and increase sales during the holiday season.

Client: Schieffelin & Somerset, New York
Distribution: Liquor stores
Size of Run: 200
Producer: Acrylic Designs Inc., Springfield, Vt.
Division: Permanent, Distilled Spirits -- Non-Illuminated or Non-Motion
Objectives: A variety of mediums were used -- acrylic, wood, metal -- to produce a high-end display for a high-end product. The client wanted a display that would promote impulse sales at the register.

Client: Brown-Forman Corp., Louisville, Ky.
Distribution: Large display for off-premise liquor outlets; small display for on- and off-premise liquor stores or bars
Size of Run: 2,500
Producer: Heritage Sign & Display, Nesquehoning, Pa.
Division: Permanent, Distilled Sprits - Non-Illuminated or Non-Motion
Objectives: The displays were designed to draw attention to Finlandia vodka and associate it with martinis. The martini glass-shaped units can be product-holding counter displays or the centerpiece for larger, eye-catching displays.

Client: B-12, New York
Distribution: On-premise and restaurant locations
Size of Run: 100
Producer: Flair Display Inc., Bronx, N.Y.
Division: Permanent, Distilled Spirits - Illuminated or Motion

Client: Plank Road Brewery, Milwaukee
Distribution: All channels
Size of Run: 450
Producer: Great Northern Corp., Racine, Wis.
Division: Temporary, Beverages -- Beer
Objectives: To design a promotional display that merchandises 12- or 24-packs of Red Dog Premium Beer and cross-merchandise snack products.

Client: Miller Brewing Co., Milwaukee
Distribution: On-premise accounts such as pool halls and game rooms
Size of Run: 1,320
Producer: Everbrite Inc., Greenfield, Wis.
Division: Permanent, On-Premise - Illuminated or Motion

Client: Schieffelin & Somerset, New York
Distribution: Liquor stores
Size of Run: 500
Producer: Flair Display Inc., Bronx, N.Y.
Division: Permanent, Distilled Spirits - Non-Illuminated or Non-Motion
Objectives: To increase sales by placing the product in front of the consumer's eyes at the point-of-purchase on the counter. To stimulate impulse sales with a high-quality showcase to feature the three high marquees of Hennessy.