Alcohol

Client: Labatt USA
P-O-P company: The Marketing Continuum, Darien, Conn.

Client: Miller Brewing Co.
P-O-P company: KCS Industries Inc., Milwaukee

Client: Labatt Breweries of Canada
P-O-P company: Heritage Frame & Glass Creations Ltd., Nesquehoning, Pa.

Product: Coors Red Light
Number of signs: 20,000
P-O-P company: Everbrite Inc., Greenfield, Wis.
Distribution: On-premise locations
Introduction: May 1995
Duration: Permanent
Construction: Multiple gas-filled glass tubes with logo and brick wall decals lithographed to plastic sheets
Coors Brewing Co. has invested in 20,000 neon signs to coincide with the national rollout of Coors Red Light.

Client: Anheuser-Busch Inc.
P-O-P company: KCS Industries Inc., Milwaukee

Client: Brown-Forman Beverages Worldwide
P-O-P company: Pakway Container Corp., Indianapolis

Client: Labatt USA
P-O-P company: The Marketing Continuum Inc., Dallas

Product: Miller Lite
Number of signs: 2,100
P-O-P company: Everbrite Inc., Greenfield, Wis.
Distribution: On- and off-premise locations
Introduction: February 1995
Duration: Permanent
Construction: Multiple gas-filled glass tubes and micro-processor-based sequencer
The Miller neon sign is an eye-catching P-O-P piece for any on-or off-premise Miller Brewing account.

Client: Anheuser-Busch Inc.
P-O-P company: Fiberoptic Lighting Inc., Grants Pass, Ore.