Alcohol

Product: Busch beer
P-O-P company: Alvimar Inc. (inflatables), Long Island, N.Y.; Creative Screenprinting (banners), Tallmadge, Ohio; Fleming Printing (brochures), St. Louis; Ivex Inc. (display wrap), Grove City, Pa.; Stark Printing (printing), St. Louis
Distribution: Supermarkets and off-premise liquor stores
Introduction: April 1997
Duration: Temporary
Construction: Paper, inflatables

Banta Merchandising Products
Coors Light Pool Cue Rack & Rack Hanger
The Integer Group for Coors Brewing Co.

Client: E. & J. Gallo Winery
Products promoted: Gossamer Bay wines
Producer: Inland Paperboard and Packaging Inc.
Location: Indianapolis
Distribution: Liquor stores and supermarkets
Material/Process: Preprinted corrugated
Introduction: September 1996

Banta Merchandising Products
Leinenkugel's Canoe Paddle w/Brand Kit
Jacob Leinenkugel Brewing Co.

Client: Atlanta Brewing
Products promoted: Red Brick Beers -- American Wheat, Ale, Golden Lager and Summer Brew
Producer: Inland Paperboard and Packaging Inc.
Location: Indianapolis
Distribution: Liquor stores and supermarkets
Material/Process: Litho laminated corrugated
Introduction: July 1996

Client: Sutter Home Winery
Product promoted: Montevina wine
Producer: Ruszel Woodworks Inc.
Location: Benicia, Calif.
Distribution: On-premise (restaurants)
Material/Process: Pine, birch plywood, brass hardware, printed insert cards
Introduction: April 1996

Wencel Hess Design and Promotions
Jacob's Well Back Bar
Jim Beam Brands Co.