Alcohol

Product: Tsingtao beer
Number of displays: 100,000 bottle neckers; 2,000 mirrors; 25,000 menu cards; 1 million paper placemats; 40,000 posters; 100,000 table tents and 30,000 wall calendars
P-O-P companies: Lee Moorehead Integrated Marketing (co-design), St. Petersburg Beach, Fla.; Pinnacle Promotion Group Inc. (co-design), Chicago; DJB Associates (manufacture), Chicago; Advanced Mirror (co-manufacture and co-design of mirrors), Vernon, Calif.
Distribution: Supermarkets, convenience stores, Chinese restaurants and bars carrying Chinese beer

Product: Baron Phillipe de Rothschild wines
Materials/Processes involved: Injection-molded and vacuum-formed styrene with printed graphic panels.
Marketing objectives: Create a permanent display to hold five cases of wine. Interchangeable graphic panels to define space and variety being displayed.
Producer company: Ultimate Display Industries, Jamaica, N.Y.

Pittsburgh Brewing Co., Pittsburgh, recently celebrated its 135th anniversary. To commemorate its founding in 1861, the company brewed a 135th Iron City Anniversary Pilsner beer.
   A total of 12,500 cases, which is one-quarter of a normal brew, were produced for consumers in Western Pennsylvania, West Virginia and Ohio late in 1996.
   The P-O-P pieces that were produced for the anniversary include easel cards, table tents and special labels for the bottles.

Client: Lee Hill
Product(s) Promoted: Canadian Mist whiskey
Producer: GFX International
Location: Buffalo Grove, Ill.
Distribution: Liquor stores
Material/Process: 3M FloorMinders
Introduction: April 1996

Product: Absolut Vodka
Number of displays: 400
P-O-P company: Everbrite Inc., Greenfield, Wis.
Distribution: On-premise
Introduction: September 1996
Duration: Permanent
Construction: Stainless steel (bottle shape); neon tubing (illumination); acrylic (back); electronic power supply
Seagram Americas combined stainless steel, acrylic and neon in a series of signs designed to remind bar customers to take notice of Absolut vodka.