Alcohol

Retail Channel: Liquor Stores
Display Type: Permanent Freestanding Floor/Aisle
Campaign: Coors Light Cerveza Palapa Dominator
Marketer: The Integer Group
Producer: C. D. Baird & Co., West Allis, Wis.
The effectiveness of the display was assured by using authentic imported Mexican thatch to replicate a "palapa" or Mexican beach umbrella. Custom litho-printed display poles also enhance the graphics theme. According to the entrant, sales more than tripled over the same period last year.

Retail Channel: Liquor Stores
Display Type: Motion, Light or Sound Displays
Campaign: Absolut Jackpot Mass Display
Marketer: Seagram Americas
Producer: Upshot, Chicago

Anheuser-Busch spends $3 million on P-O-P for fall promotion

Retail Channel: Liquor Stores
Display Type: Permanent Freestanding Floor/Aisle Displays
Campaign: Louis Jadot Wine Rack
Marketer: Kobrand Corp.
Producer: Acrylic Designs Inc., Springfield, Vt.
The objective was to create a display that was consistent with a classic French theme. The entire unit is fabricated with 1/2-inch birch plywood. The header is made of 3/4-inch pine. The side panels have a four-color process screenprint, while the header is screened one color on two sides.

Retail Channel: Supermarket/Grocery Food Items
Display Type: Permanent Signage
Campaign: Bud Oktoberfest Aisle Spanner
Marketer: Anheuser-Busch Inc.
Producer: Anheuser-Busch Inc., St. Louis
This display not only reinforces the Bud brand's German heritage, but it also created a promotion during a time of the year that is not generally promotional.