Alcohol

Client: Miller Brewing Co., Milwaukee
Product Promoted: Miller Lite beer
Objective: The banners/blankets were used to take advantage of Miller Lite's sponsorship of NFL teams with attention-getting end-aisle displays. The artwork was developed to allow beer distributors to take advantage of local team relationships by dropping in other graphics. The waitstaff aprons leveraged the sponsorship of the Super Bowl and featured the same imagery used in national print and television ads.
Distribution: Bars and supermarkets

Client: Jim Beam Brands Co., Deerfield, Ill.
Division: Permanent, Liquor: Cordial and Wines
Producer: United Displaycraft, Des Plaines, Ill.

Client: United Distillers and Vintnors, Stamford, Conn.
Distribution: Liquor stores
Size of Run: 635
Producer: Acrylic Designs Inc., Springfield, Vt.
Division: Permanent, Liquor: Distilled Spirits -Illuminated or Motion

Product: Dr. McGillicuddy's Mentholmint Schnapps
Number of displays: 1,000
P-O-P companies: Ad-Mat Coasters, Johnson City, Tenn.; Advanced Graphics Source Inc., Ocala, Fla.; Lewtan Industries Corp., Hartford, Conn.; Harvey Press, New Orleans; Mele Printing, Covington, La.; Southern Silk Screen, New Orleans
Distribution: Bars and restaurants
Introduction: January 2001
Duration: Temporary
Dr. McGillicuddy's promotional basketball party kits are packed with giveaways and encourage consumers to enter Sazerac's NBA finals sweepstakes.

Client: Coddington, Chadwick & Meyerson, New York
Distribution: Liquor stores
Size of Run: 650
Producer: Acrylic Designs Inc., Springfield, Vt.
Division: Permanent, Liquor: Distilled Spirits -- Non-illuminated or Non-motion
Objectives: The display provides a massive presence for the brand in club stores and large liquor retailers. The solid construction includes four-by-four wood framework, powder-coated metal and wood roof shingles.

Client: Jim Beam Brands Co., Deerfield, Ill.
Division: Temporary, Liquor: Distilled Spirits -- Illuminated or Motion
Producer: Rapid Displays, Chicago, Ill.

Client: DCS Marketing, Brookfield, Wis./Upshot, Chicago
Distribution: Liquor stores
Size of Run: 2,500
Producer: Rapid Displays, Chicago
Division: Temporary, Liquor: Distilled Spirits - Illuminated or Motion