Alcohol

Product: Coastal Wine
Number of displays: 2,000
P-O-P company: Ruszel Woodworks, Benicia, Calif.
Distribution: Supermarkets and independent grocery stores
Introduction: April 1997
Duration: Permanent
Construction: White vinyl laminated MDF sides, pine shelving and trim, two-piece lauan plywood back
A wooden rowboat-shaped display for Robert Mondavi Coastal Wines is being used in such diverse departments as seafood and suntan lotion as an atmospheric decoration as well as a cross-merchandiser.

McSorley's Brewery, a specialty beer division of The Stroh Brewery Co., Detroit, has introduced a wooden display rack that is intended to strengthen McSorley's position as the premier specialty beer in the Northeast.
   The display features "McSorley's" graphics along the side posts and alternating shelf fronts; the other shelves carry the tag line "Brewed With Irish Spirit!" Manufactured by Ruszel Woodworks, Benicia, Calif., the rack measures 26 inches wide, 48 inches high and 17 inches deep.

Client: Robert Mondavi Winery
Producer: Ruszel Woodworks, Benicia, Calif.
Category: Wood - Beer/Wine/Spirits
Intended Length of Use: 6 months -- 1 year
Production Run: 2,400
Unit Cost Range: $25-$99

Client: The House of Seagram
Producer: Beisler & Partners Inc., New York
Category: Multiple Materials Beer/Wine/Spirits
Intended Length of Use: 2 months
Production Run: 2,160
Unit Cost Range: $25-$99

Client: Anheuser-Busch Inc.
Producer: Graphic Converting Inc., Niles, Ill.
Category: Paperboard (Corrugated/Chipboard/Foamboard) - Beer/Wine/Spirits
Production Run: 1,500
Unit Cost Range: $25-$99
Comments: This display has three different motions -- the alligator's head and tail and the three frogs -- and each is moving in a different direction.