Coors Blast of Cash Standee
Product: Coors and Coors Light beer
P-O-P company: The Integer Group, Lakewood, Colo.
Distribution: Off- and on-premise accounts
Introduction: May 1999
Duration: Temporary
Construction: Corrugated, cardstock, vinyl
Display set-up: Retail staff
This year's "Blast of Cash III" sweepstakes program from Coors Brewing Co. adds celebrity power through the presence of spokesmodel Tyra Banks on a 6-foot standee.