Alcohol

Client: Schieffelin & Somerset Co., New York
Introduction: October 2002
Construction: Corrugated, paperboard
Distribution: Liquor stores, supermarkets
P-O-P company: Perry Marketing, New York
Comments: Featuring the signature Buchanan's bottle and box, this holiday display is decked out with poinsettias. It ships pre-assembled and can be used on the sales floor or as a window display.

Client: Future Brands, Deerfield, Ill.
Introduction: November 2002
Number of displays: 4,300
Construction: Holographic foil-printed three-color duplex mounted to foamboard and die cut, tagstock, B-flute corrugated, wire feet, DC motor
Distribution: Off-premise liquor stores and supermarkets
P-O-P company: Communicator Marketing Worldwide (graphics), Chicago; Future Brands (printing), Deerfield, Ill.; Rapid Displays (structural design, production, distribution), Chicago and Union City, Calif.

Client: Colangelo Synergy Marketing for Guinness/UDV, Darien, Conn.
Introduction: November 2002
Number of displays: 2,086
Construction: Red foil printed one-color and mounted to tagstock, wire feet
Distribution: Liquor stores nationwide
P-O-P company: Colangelo Synergy Marketing (concept, design, graphics), Darien, Conn.; Rapid Displays (construction design, mounting, finishing, packing), Chicago and Union City, Calif.

Client: Schieffelin & Somerset Co., New York
Introduction: October 2002
Construction: Corrugated, paperboard Distribution: Liquor stores, supermarkets
P-O-P company: Brinker Displays, East Orange, N.J.
Comments: Utilizing the time honored J&B holiday theme, "ingle ells, ingle ells," this versatile display can be hung or used as a pole topper. Case cards and shelf talkers incorporate the same gift box visuals.

Client: Schieffelin & Somerset Co., New York
Introduction: October 2002
Construction: Corrugated, paperboard
Distribution: Liquor stores
P-O-P company: Ultimate Display, Jamaica, N.Y.
Comments: This pre-assembled, two-sided pole topper can be set up as a window display, a floor display or a ceiling display. It highlights the wrapped V.S. box ready to be used as a holiday gift. Additional P-O-P includes table tents, mini case cards and posters.

Client: The Crown Royal Co., Stamford, Conn.
Introduction: November 2002
Construction: Four-color process litho print mounted onto chipboard
Distribution: Liquor stores nationwide
P-O-P company: Grey Worldwide (creative execution), New York; Upshot (creative execution), Chicago; Graphography (production), New York
Comments: Case cards were one part of the full marketing campaign that also included a pole display, a mylar wobbler and a metal countertop unit. All the P-O-P was designed to create a high-profile image for a high-end brand.

Retail Category: Liquor
Display Type: Freestanding: Temporary
Client: Palm Bay Imports, Syosset, N.Y.
Producer: Ettinger Displays Inc., Hauppauge, N.Y.
Size of Run: 1,000
Comments: This display's powder-coated metal inner frame is sturdy enough to hold four cases of wine, and its bright PMS yellow and red styrene body provides high visibility at retail.

Retail Category: Eating/Drinking Establishments
Display Type: Permanent Signage
Client: Madden Communications, Wood Dale, Ill.
Producer: Everbrite Inc., Greenfield, Wis.
Size of Run: 1,225
Comments: Targeting 21- to 27-year-olds at music-oriented on-premise accounts, the MGD music guitar links imagery of a vacuum-formed guitar with a bright white neon MGD logo.